Electrum Branding

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So far Electrum Branding has created 61 blog entries.

Is Your Customer Support More “Nobody Does It Better” or “What a Fool Believes”?

By | January 26th, 2017|Customer Experience, Customer Feedback, Customer Service|

I’m sure we’ve all experienced the same customer service nightmare. After spending what seems like an eternity in an automated phone maze serenaded by the soft rock of the 70s, we finally get a person on the line so we quickly unleash a verbal landslide on them explaining our issue. [...]

Electrum Art Director Named Finalist in Design Contest

By | January 25th, 2017|In the News|

Electrum Branding's art director was a finalist in Ritter Communication's "Pantone Color of the Year" magazine cover design contest. Thomas LaBadia Art Director for Electrum Branding Tom is a riddle, wrapped in a mystery, inside an enigma, surrounded by several large flat screen monitors, an oversized sketchbook [...]

Internal and External Branding

By | January 13th, 2017|Brand Strategy|

Internal Branding: Build your brand from the inside out. Internal branding enables your organization’s most valuable asset, your people, to embody the spirit of your organization and communicate it effectively. When trained and motivated, your brand vision and values will remain top of mind with your employees and influence every [...]

5 Brand Resolutions to Keep Your Business Competitive in 2017

By | January 4th, 2017|Brand Audit, Customer Experience, Customer Service, Email Marketing, Social Media, Website Design & Development|

The ball dropped.  Horns blew.  Strangers kissed.  And, by now, personal promises of self-improvement have been made and broken. Perhaps the holidays, known for their decadent feasts and sweet treats, are not the best time to make dietary declarations.  And maybe, just maybe, the period when the country is in [...]

Post-Truth in Advertising

By | November 30th, 2016|Brand Messaging|

Oxford Dictionaries selected “post-truth” as 2016's international word of the year. The dictionary defines “post-truth” as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” In the words of the Washington Post: Truth is dead. Post-truth [...]

Banking on a Positive CX

By | October 18th, 2016|Customer Experience, Customer Feedback|

The Miami Herald recently reported that, in 2015, complaints filed with the state against Florida financial institutions were 34 percent fewer than in 2014 and a mere third of what they totaled in 2009 during the during the financial crisis.* Wells Fargo had the most complaints followed by Bank of [...]

Outsource Your Marketing for Higher ROI | Electrum Branding

By | October 3rd, 2016|Brand Strategy|

The Benefits of Outsourcing Your Marketing When you need a ride to the airport, do you brush the dust off of your chauffeur or do you call Uber?  When you’re entertaining, do you pull your chef away from the Hell’s Kitchen marathon he’s been watching until such an occasion [...]

Forget Back-to-School Sales. Get Back-to-Sales School.

By | August 17th, 2016|Training|

Show your company spirit and make this is a winning season for your team! To the legions of teens who slammed their books and lockers shut just a few weeks ago, the dreaded omens have begun appearing.  Yes, back-to-school sales are everywhere warning screenagers who have spent the last 10 [...]

Is Your Team Going for the Gold?

By | August 10th, 2016|Customer Experience, Mystery Evaluations, Service Standards|

Thank goodness the Olympics are here!  They come every four years, just when we need a distraction the most.  They grant us permission to set aside our partisan politics and come together - not as democrats or republicans – but as Americans.  We are encouraged to replace finger pointing [...]

Making Social Add Up for Your Business

By | July 29th, 2016|Social Media|

Being an inbound marketing professional, I often hear people dismiss social media as a fad, something for kids, or not a viable marketing tool for their business.  These derisions take me back to my school days when hooligan classmates would howl that they would never use algebra in real life. [...]