Brand Audit

5 Brand Resolutions to Keep Your Business Competitive in 2017

By | January 4th, 2017|Brand Audit, Customer Experience, Customer Service, Email Marketing, Social Media, Website Design & Development|

The ball dropped.  Horns blew.  Strangers kissed.  And, by now, personal promises of self-improvement have been made and broken. Perhaps the holidays, known for their decadent feasts and sweet treats, are not the best time to make dietary declarations.  And maybe, just maybe, the period when the country is in [...]

The Brand Doctor Is In

By | July 13th, 2016|Brand Audit, Brand Strategy, Mystery Evaluations, Social Media|

Do you suffer from Selfie Elbow? Text Claw? iPad hand?  Although these are not official medical diagnoses yet, reports and studies are beginning to surface describing the consequences our obsession with our tech devices and the havoc repetitive motions and overuse can cause to our hands, fingers and elbows. This [...]

What are your new brand resolutions for the brand new year?

By | January 7th, 2016|Brand Audit, Customer Experience, Customer Service, Email Marketing, Social Media, Website Design & Development|

What are your new brand resolutions for the brand new year? It’s been a week since the ball dropped, confetti flew, champagne popped, loved ones kissed and, once again, heads were scratched as we asked, who is “Auld Lang Syne” and what does he, she or it have to do [...]

How a Brand Audit Can Optimize Your Business Development Efforts

By | September 24th, 2014|Brand Audit|

Want more business? Begin with a brand audit. As of February 2013, Chrome, Google’s web browser, had become the web browser of choice for 50% of the online population. Firefox and Internet Explorer follow with 29.6% and 13.5% respectively. And, just in case you were wondering, Opera, the browser developed [...]

Protect Your Brand at Every Touch Point

By | May 20th, 2013|Brand Audit|

The Handwriting's On the Wall: Your Brand Is Always at Risk. To those of us who can still write and read cursive, a handwritten note can make a lasting impression. We grew up sending handwritten letters cross country to friends and would wait eagerly for their reply. We called them [...]