Brand Strategy

Internal and External Branding

By | January 13th, 2017|Brand Strategy|

Internal Branding: Build your brand from the inside out. Internal branding enables your organization’s most valuable asset, your people, to embody the spirit of your organization and communicate it effectively. When trained and motivated, your brand vision and values will remain top of mind with your employees and influence every [...]

Outsource Your Marketing for Higher ROI | Electrum Branding

By | October 3rd, 2016|Brand Strategy|

The Benefits of Outsourcing Your Marketing When you need a ride to the airport, do you brush the dust off of your chauffeur or do you call Uber?  When you’re entertaining, do you pull your chef away from the Hell’s Kitchen marathon he’s been watching until such an occasion [...]

The Brand Doctor Is In

By | July 13th, 2016|Brand Audit, Brand Strategy, Mystery Evaluations, Social Media|

Do you suffer from Selfie Elbow? Text Claw? iPad hand?  Although these are not official medical diagnoses yet, reports and studies are beginning to surface describing the consequences our obsession with our tech devices and the havoc repetitive motions and overuse can cause to our hands, fingers and elbows. This [...]

Marketing Missteps to Avoid – Part 2

By | February 22nd, 2016|Brand Strategy|

Marketing Missteps to Avoid - Part 2 Last week, Electrum Branding warned businesses of six marketing missteps to avoid if they chose to venture into the marketing mix without a trusted guide.  This week, we present tips seven through twelve.  Enjoy! 7. Following the Leader – Modeling your marketing plan [...]