Social Media

5 Brand Resolutions to Keep Your Business Competitive in 2017

By | January 4th, 2017|Brand Audit, Customer Experience, Customer Service, Email Marketing, Social Media, Website Design & Development|

The ball dropped.  Horns blew.  Strangers kissed.  And, by now, personal promises of self-improvement have been made and broken. Perhaps the holidays, known for their decadent feasts and sweet treats, are not the best time to make dietary declarations.  And maybe, just maybe, the period when the country is in [...]

Making Social Add Up for Your Business

By | July 29th, 2016|Social Media|

Being an inbound marketing professional, I often hear people dismiss social media as a fad, something for kids, or not a viable marketing tool for their business.  These derisions take me back to my school days when hooligan classmates would howl that they would never use algebra in real life. [...]

The Brand Doctor Is In

By | July 13th, 2016|Brand Audit, Brand Strategy, Mystery Evaluations, Social Media|

Do you suffer from Selfie Elbow? Text Claw? iPad hand?  Although these are not official medical diagnoses yet, reports and studies are beginning to surface describing the consequences our obsession with our tech devices and the havoc repetitive motions and overuse can cause to our hands, fingers and elbows. This [...]

Blog Away Business Blandness

By | February 2nd, 2016|Social Media|

Blog Away Business Blandness It’s perfectly fine for your business not to have a blog. Many people feel this way. Of course, they are likely the same people who never raised their hand in class, wore a beige gown with ecru accents to prom, and never took on optional homework [...]

What are your new brand resolutions for the brand new year?

By | January 7th, 2016|Brand Audit, Customer Experience, Customer Service, Email Marketing, Social Media, Website Design & Development|

What are your new brand resolutions for the brand new year? It’s been a week since the ball dropped, confetti flew, champagne popped, loved ones kissed and, once again, heads were scratched as we asked, who is “Auld Lang Syne” and what does he, she or it have to do [...]

Social Media Commandments – Tablet II

By | November 30th, 2015|Social Media|

Social Media Commandments - Tablet II A few weeks ago, Electrum Branding shared the first tablet of our Social Media Commandments – useful tips that ensure your social media presence enhances your brand rather than damages it. Well, we’re back with tablet two of simple rules that will lead your [...]

Social Media Commandments – Tablet I

By | November 9th, 2015|Social Media|

According to a recent Pew Research report, 65% of adults now use social media – an increase of more than 800% since 2005. Although it’s clear that social media isn’t going anywhere, many businesses continue to underestimate its influence on how we obtain information, how we make purchase decisions and [...]

Is Your Business Anti-Social?

By | October 9th, 2015|Social Media|

Is your business anti-social?   On any given day: More than a billion people use Facebook. Roughly a half-million tweets are sent Social networking accounts for nearly 30% of internet activity With countless stats like these, it’s clear that social media is not a passing fad.  What isn’t clear is [...]