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Is Your Customer Support More “Nobody Does It Better” or “What a Fool Believes”?

I’m sure we’ve all experienced the same customer service nightmare. After spending what seems like an eternity in an automated phone maze serenaded by the soft rock of the 70s, we finally get a person [...]

By | January 26th, 2017|Categories: Customer Experience, Customer Feedback, Customer Service|0 Comments

Electrum Art Director Named Finalist in Design Contest

Electrum Branding's art director was a finalist in Ritter Communication's "Pantone Color of the Year" magazine cover design contest. Thomas LaBadia Art Director for Electrum Branding Tom is a riddle, wrapped in [...]

By | January 25th, 2017|Categories: In the News|0 Comments

Internal and External Branding

Internal Branding: Build your brand from the inside out. Internal branding enables your organization’s most valuable asset, your people, to embody the spirit of your organization and communicate it effectively. When trained and motivated, your [...]

By | January 13th, 2017|Categories: Brand Strategy|0 Comments

5 Brand Resolutions to Keep Your Business Competitive in 2017

The ball dropped.  Horns blew.  Strangers kissed.  And, by now, personal promises of self-improvement have been made and broken. Perhaps the holidays, known for their decadent feasts and sweet treats, are not the best time [...]

Post-Truth in Advertising

Oxford Dictionaries selected “post-truth” as 2016's international word of the year. The dictionary defines “post-truth” as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to [...]

By | November 30th, 2016|Categories: Brand Messaging|0 Comments

Banking on a Positive CX

The Miami Herald recently reported that, in 2015, complaints filed with the state against Florida financial institutions were 34 percent fewer than in 2014 and a mere third of what they totaled in 2009 during [...]

By | October 18th, 2016|Categories: Customer Experience, Customer Feedback|0 Comments