Build your brand from the inside out. Begin with your people. They deliver the brand message that solidifies your image, whether it’s understanding customers’ behavioral styles, improving communication, refining elevator speeches, ensuring superior service delivery, enhancing sales skills and creating sales strategies. Electrum delivers brand-building training and developmental programs that will give you tangible results.
Successful people all have the same unique characteristic: they make customers feel respected, important and safe. That’s how customers know they can trust the professional to handle their work. That’s who they hire. That’s who they choose.
The foundation of personal and professional success begins with understanding yourself, understanding others, and then learning how personal behavior impacts others. The way you communicate can either solidify and reinforce your brand, or negate what you aspire to build. This relates directly to your ability to differentiate your company.
Electrum Branding seminars and training programs are designed to focus on people-to-people interaction that ultimately impacts the customer experience.
Building a brand is more than just a memorable logo and creative advertising. It is also dependent upon delivery… what customers experience when they come in contact with your organization. Does your culture support your brand? And, do you consistently deliver the message at every touch point?
The foundation of personal and professional success lies in understanding yourself, understanding others, and realizing the impact of personal behavior on others. The way people in your organization communicate can either solidify and reinforce your brand, or negate what you aspire to build. The first step is to understand your personal behavioral style. DiSC® Classic provides feedback designed to help your organization:
- develop employees
- build productive teams
- train a powerful sales and service team
- identify your organization’s behavioral style
- build your culture
No matter what your service standards, it’s all about how your employees deliver the promise… whether serving the customer or serving those who serve the customer. What type of promise do you give your customers? Is it a written agreement with time constraints and fine print or is it your word, your promise, your honor? And, how do you deliver that promise… through internal functions that support the brand or on a wing and a prayer? Where’s the Wow? will help you become proficient in identifying the processes that are critical to supporting your brand and will provide the service tools your company needs to deliver your promise. Meet and exceed service expectations instead of using statements that begin with “I’m sorry.” Excuses lose customers and damage your brand. Be bold. Deliver your promise. Where’s the Wow? will help your employees:
- understand service standards and expectations
- identify critical behaviors that support the promise
- turn a complaint into a “wow”
- be confident in their ability to retain customers
Gain the competitive advantage and improve the effectiveness and adaptability of every member of your sales team. We’ve all experienced aggressive product push and attempts to close before the relationship and trust has been built. Using DiSC® Classic and understanding customer behavior as a foundation, Selling with Style helps both new and experienced salespeople learn the six critical selling steps and to:
- connect with the customer
- keep the focus on customer needs
- create and maintain relationship-based sales
- meet sales goals by developing competencies in a wide variety of selling situations
- reduce direct sales costs by increasing sales effectiveness
- close more business
- wow the customer!
An elevator speech, elevator pitch, or 30 second commercial is your opportunity to make a remarkable first impression. Don’t let your introduction be networking sadism inflicted upon the people you meet. Learn the most effective way to make it clear to a prospect what you do, how you do it better than the competition, and how your clients benefit. If you pique their attention, they will ask for more detail. Chamber luncheons, corporate cocktail parties, community events, or an actual elevator – an opportunity to deliver your 30 second commercial can present itself at any time to:
- say what you do and who you do it for
- state how you do it better than your competition
- give an example of how your clients benefit from working with you
- close with an offer or invitation
How do you improve performance, sustain training and reinforce behavior that makes your team even more productive in delivering your brand? Coaching for Success will help your managers make coaching a daily part of their management activities, reinforce the behavior required for communicating with customers, and build confident employees, ready to effectively demonstrate behaviors that support your sales and service standards. The course will communicate how to:
- use a coaching model to make coaching session fast, efficient and powerful
- document coaching sessions that can be used to set goals for improvement
- create a positive learning environment
- eliminate feedback as a negative experience
- create high performing teams through positive reinforcement
“I don’t like trade shows. I’ve never gotten any business from them.” If that has been your experience, then you either haven‘t gone to the right shows or you haven’t had the tools to maximize your results. Learn to use a fast rating system to qualify your leads, follow up and get results. From booth promotions to post-trade show follow up, get the most out of your time and investment. Learn to use the QUICK presentation – the cornerstone of the trade show sales presentation:
- pre-show preparation
- qualifying prospects
- understanding and identifying their needs
- post show follow up
- show ROI
Leadership Team Workshop
Every business and every team has a unique set of values determined by personalities, customers, goals, and the company’s vision and mission. Electrum’s goal is to help you identify your company’s vision and mission, and the values that your team will consider the guiding principles of your organization. The first step is to select the leadership team that will create the organization’s vision, mission and values. The workshop will include:
- Seeking a Solution
- Developing a Vision Statement
- Developing a Mission Statement
- Identifying Core Values
- Personal Core Values
- Core Values List
- Sample Companies
- Selecting Final Core Values
Vision, Mission, and Values Employee Workshop
Every team member will have the opportunity to take part in the Vision, Mission, and Values workshop to ensure the organization’s values are integrated into work style, decision-making and culture. Employees will have the opportunity to assess their own adherence to the company’s core values.
Keeping it alive
Electrum will include collateral to ensure effective communication and reinforcement of core values, and then create ongoing internal promotions to reinforce over time so they become a living part of your organizational culture.