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Electrum Branding Provides a Cost-Effective Solution for Businesses Seeking to Be More Accessible to the Disabled.

Electrum Branding, a Fort Lauderdale-based boutique branding agency has announced the launch of AvenueADA, a cost-effective solution that makes websites accessible to the disabled. Website accessibility for the disabled is a growing and litigious issue. In 2018, there were 2,285 ADA website lawsuits filed in federal courts across the nation with the majority of lawsuits originating in Florida and New York.

“Like many Electrum services, AvenueADA was developed to help our clients,” said Electrum President Ellen Schlafer, ”Several had received legal notices stating their websites were not ADA-compliant and they could be fined. In the past, our web developers would manually remedy the list of violations but that was an expensive and labor-intensive solution for our small business clients. So we went back to the drawing board and developed AvenueADA.“

AvenueADA is an automated software solution that utilizes artificial intelligence and machine learning to make websites completely accessible and compliant with the WCAG 2.1 guidelines. Each AvenueADA client receives an accessibility statement, certification of performance, ongoing monitoring, and best of all – a website that gives people with disabilities an inclusive digital experience.

About the ADA

The Americans with Disabilities Act (ADA) came into law in 1990 and prohibits discrimination against individuals with disabilities in all areas of public life including jobs, schools, transportation, and all public and private places open to the general public. The purpose of this law is to ensure that everyone has equal rights and opportunities. When it comes to physical locations, examples of ADA compliance are adding curb cuts to sidewalks and entrances, widening doorways, having door handles at a certain height, and having parking and passenger loading zones. ADA-compliant website accessibility came into light in 2010. As technology boomed, Congress decided to have another look at ADA and websites were added to Title Three of the act ensuring that everyone can have equal access to the web.