About Roger Hicks

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So far Roger Hicks has created 15 blog entries.

Where is your message taking your brand?

By | May 26th, 2016|Brand Messaging|

You know you’re a 52-year-old ad man if, when watching the Billboard Music Awards you find yourself responding with greater enthusiasm for the commercials than red carpet appearances by Zendaya, Lukas Graham, Wiz Khalifa, and Ciara.  Of course, I might get excited if I had any idea who these people [...]

Instagram: A Logo Gets the Last Laugh

By | May 18th, 2016|Brand Messaging, Design|

A few days have passed since the monumental tragedy of last week.  People have moved on.  The healing has begun.  No, we’re not talking about Trump being the presumptive GOP presidential nominee.  Nor are we discussing the destructive wildfires that scorched Alberta, Canada or the tornadoes that threatened to blow [...]

Lose the Lingo

By | April 7th, 2016|Brand Messaging|

Lose the Lingo and Lose the Lost Looks Two years ago, Electrum Branding found ourselves using common marketing acronyms when discussing branding projects with our clients. Fortunately, the glassy eyed, slack jawed, lost look on our clients’ faces alerted us that we were using jargon – a communication catastrophe. To [...]

Your Brand Is the Sum of Its Parts

By | March 11th, 2016|Brand Messaging|

Between my line of work and my circle of entrepreneurial-minded friends, I am often presented with ideas for new business ventures. I am almost always impressed at their innovative ideas and business acumen. However, I am equally surprised at how hung up they can get on one component of their [...]

How Well Do You Tell Your Brand’s Story?

By | March 2nd, 2016|Brand Messaging|

How Well Do You Tell Your Brand’s Story? Facts tell. Stories sell. Keep this in mind when you’re marketing your brand. Need help telling your brand’s story? Just look to the master storytellers past and present for tips on how to create a brand story that will engage your audience. [...]

Marketing Missteps to Avoid – Part 2

By | February 22nd, 2016|Brand Strategy|

Marketing Missteps to Avoid - Part 2 Last week, Electrum Branding warned businesses of six marketing missteps to avoid if they chose to venture into the marketing mix without a trusted guide.  This week, we present tips seven through twelve.  Enjoy! 7. Following the Leader – Modeling your marketing plan [...]

12 Marketing Missteps to Avoid

By | February 17th, 2016|Brand Messaging|

Put Your Best Foot Forward by Avoiding These Marketing Missteps Marketing is like art.  Not everyone can explain why it works, but they all know what they like.  They chuckle when they recall "Where's the Beef?," they can still singalong to "I'm a Pepper," and point and yell out "Spuds [...]

Branding Tip: Carpe Testimonium!

By | February 8th, 2016|Brand Messaging, Customer Feedback|

Seize the Customer Testimonial! If you are like the Electrum Branding team, you do your very best to ensure that your customers are satisfied. Actually, at Electrum SATISFIED is the low end of the scale opposite MANIACALLY CONTENT - but that’s a blog for another day. You must, of course, realize [...]

Blog Away Business Blandness

By | February 2nd, 2016|Search Engine Optimization, Social Media|

Blog Away Business Blandness It’s perfectly fine for your business not to have a blog. Many people feel this way. Of course, they are likely the same people who never raised their hand in class, wore a beige gown with ecru accents to prom, and never took on optional homework [...]

Will your elevator speech raise you up or take you down?

By | January 25th, 2016|Brand Messaging, Training|

Will your elevator speech raise you up or take you down? An elevator speech, elevator pitch, or 30 second commercial – whatever you want to call it, can often be your opportunity to make a remarkable first impression. But just as often, it can uh…be a rambling uh… bit of [...]