Social Media has become the new medium. In fact, to many people, it’s replaced TV, print or radio as their primary source for news and entertainment. There are many social platforms, each with its own specific benefits and target audience. But when it comes to business, LinkedIn can be an essential platform for growing your brand and generating leads.
Let’s start with the basics. What is LinkedIn?
LinkedIn is a social media platform for businesses and professionals. With hundreds of millions of members, it continues to grow rapidly. According to a study, LinkedIn is 277% more effective for generating leads than Facebook and Twitter. Used mainly for professional networking, LinkedIn has become a huge platform for connecting with potential clients. Not only should individual professionals be on LinkedIn, so should companies.
Here are five business benefits to having a LinkedIn company page.
Showcase your company and its brand
Having a LinkedIn company page is an effective way to share what you do and who you serve while establishing your brand. You can also attract and engage potential candidates and clients by showcasing what services you provide, company culture and timely information specific to your industry. Employees who are already on your LinkedIn can easily become great company ambassadors for sharing your company’s content to their connections.
Establish additional credibility
By creating a company page, you establish added credibility by connecting to individual LinkedIn profiles and sharing information on industry topics. Your company gains a more professional appearance once employees have a page to connect with from their personal LinkedIn profiles.
Search engine optimization benefits (SEO)
LinkedIn is one of the top 5 sites that Google indexes regularly. When users google your company, your company’s LinkedIn page will appear in the search results with a preview of your page description. It’s important that the first 156 characters have powerful, keyword specific copy. Members on LinkedIn can search for companies by keyword so use copy that describes your business, expertise and industry focus.
Share important company news
LinkedIn is the perfect platform to share press releases, employee promotions, company events and anything else that your customers or stakeholders would find valuable. To prevent your most important news from getting lost in the stream of updates, you can pin it to the top of the page where it will stay until you decide to remove it. This is a great way to make sure your top news will always be seen.
Keep employees connected
For companies who have multiple locations, LinkedIn is a great way to share what all locations are doing. It helps employees to view all locations as one team.
The good news is that you don’t have to go at it alone. At Electrum Branding, our team will work closely with you to create a goal-orientated LinkedIn company page that generates leads and brands you effectively. Contact Electrum Branding today!