When I talk about Electrum Branding with friends or colleagues, they often respond with “I didn’t know you did that,” “I thought all your clients were banks,” or “I thought you only worked with large companies.”

Needless to say, it makes me shudder to think that as a branding professional, I have failed to promote my brand effectively. But as the saying goes, “The cobbler’s children have no shoes.”

In an attempt to rectify my shortcomings and put my metaphoric children in the softest Farragamo calfskin loafers, here are five things you didn’t know about Electrum but should.

What is Electrum Branding?

Electrum Branding is a boutique branding and marketing company that has been helping businesses find, get and keep customers since 2004.

What services does Electrum Branding provide?

Founded as a resource for start-up banks needing corporate identity, sales collateral and websites, Electrum now serves clients in a variety of industries including entertainment, non-profit, technology, hospitality, construction, aviation, and more with the following branding and marketing services:

  • Branding including brand positioning, brand messaging, brand standard and comprehensive corporate identity packages
  • Website Design and Development including website strategy, web hosting, website maintenance, landing pages, and search engine optimization (SEO)
  • Social Media including content creation and scheduling, paid campaign management, and monthly reporting
  • Graphic Design including logo design, corporate identity packages, print and digital ads, and sales collateral
  • Communications including press releases, blogs, customer communications, website copy, and sales collateral copy
  • Digital Marketing including social media marketing, email marketing, Google Adwords, and landing pages
  • ADA Website Accessibility Software Solution that is quick, easy, and affordable and makes websites WCAG 2.1 Compliant

Does Electrum Branding work on retainer or on a per-project basis?

We do whatever best fits our clients’ needs. Some clients use us for project work when a need arises.  Others have us do certain services on a monthly basis. However, our most successful client relationships are those where we manage everything from website updates and social media posts to sales collateral design and public relations.  By operating as their outsourced marketing department with a comprehensive view of their operations, we can work with little direction – leaving our clients free to run their business, and not manage their marketing.

What distinctions has Electrum Branding been awarded?

In 2022 and 2021, Electrum Branding was among Fort Lauderdale’s Best Digital Marketing Agencies and Best Advertising Agencies by Expertise, an online resource that locates and verifies the best local experts for more than 100 service categories across 1,000 cities.  In 2020, we were named among the top agencies by Ad World Masters, one of the Top Web Designs Companies in South Florida by DesignRush, and Best Creative Agencies in the US by DesignDesign.co. The agency was also recognized by the South Florida Business Journal as one of South Florida’s Top Advertising Agencies for 2020 based on billings.

What are Electrum Branding’s service standards?

We pride ourselves on being responsive and proactive.  Although we serve clients all over the country, most of them feel as though we are right down the hall. Our clients are provided with clear project timelines and are constantly updated as the project progresses.  We are accessible round the clock and the sun never sets without every email being answered and every call returned. We have a proven record of delivering projects on time and under budget.

Still have questions? Do these pants make me look fat? Are bangs right for my face? Is it stuffing or dressing? You can ask us anything. Contact the branding and marketing experts at Electrum Branding.