Today’s world seems to have a never-ending supply of content that is typically informational, educational or entertaining. Because of the overwhelming abundance of content being presented to consumers, one of the biggest challenges companies face is getting their content seen.
According to Demand Gen Report, almost half of consumers are likely to view three to five pieces of content before ever engaging in the sales process. To ensure it’s their content that their customers see, brands employ paid or organic promotions.
Paying for your content to be seen is a quick way to get a lot of eyes on your brand. However, if you have a small marketing budget, organically promoting your content may be the most effective way to get results.
What Does Promoting Content Organically Mean?
Organic promotion doesn’t cost any money except the time it takes for you to do the work. However, when promoting content organically, it takes more time to grow an audience for your content. Below are seven ways to promote your content organically that won’t break the bank.
7 Ways to Promote Your Content When You’re on A Budget
- Search Engine Optimization (SEO)
By optimizing your website content around specific keywords and topics for which you want to be known, you can improve the likelihood of rising in the Search Engine Results Page (SERP) over time. Following SEO best practices is a free although time consuming way to make it easier for customers to find you.
It may seem a bit intimidating, but we’ve simplified the science of search to help you get started.
- Chatbots
If your website doesn’t have a chatbot, you may want to consider adding one. According to HubSpot, 82% of consumers want an immediate response when they have a marketing or sales question. However, these bots can also be used to promote your content marketing when users are on your site. The bot can be programed to offer content that is related to the page users are on. For example, if a consumer is on your pricing page the bot can offer them a case study related to pricing.
- Email Marketing
Email marketing is the online version of direct mail. The most important tip for email marketing is to not send spam – sending a large number of messages to a large number of recipients that didn’t give permission to the sender. In addition to laws prohibiting spam, it’s a guaranteed way to annoy customers and prospective customers.
The good news is there are free and inexpensive platforms you can use to create and send email blasts to consumers. These platforms can track open and click rates, report who has unsubscribed – even what links received the most clicks which is a great indicator of interest.
We’ve compiled a list of tips to get the results you want from email marketing.
- Social Media
Depending on the platform, using specific hashtags on posts can boost your visibility. By joining Facebook groups that are interested in information related to your content you can contribute to discussions and use your content as a resource to solve a problem.
With so many social media platforms available, which do you use? Here’s a quick social media tip sheet to help you decide which platform is best for your business.
- Webinars
You don’t need much to create a webinar. In fact, your smartphone has everything you need. Webinars can be produced for free on certain hosting sites and are a great way to humanize your brand, educate your audience, and establish yourself as an industry authority.
- Podcasts
Podcasts are a popular content channel because people can listen to Podcasts anywhere on multiple apps. Podcasts are inexpensive and can be free to create and free to subscribe and listen to.
- Influencer Marketing
Customers trust peers, friends and people they admire more than companies trying to sell their product and services. Influencers, people and organizations who possess expert knowledge, authority and/or social influence in their respective fields, are affecting purchasing decisions like never before thanks to social media and word-of mouth marketing. By identifying and securing small-to-medium-sized influencers, you may get them to accept a small fee or free products or services to promote your brand.
Besides being budget friendly, these seven ways to promote your content can be crucial to your digital marketing plan. If you would like to learn more about digital marketing and why it’s crucial to your business, check out our digital marketing blog post.
Don’t know where to start?
Electrum Branding specializes in marketing small businesses. We can provide you with the direction you need to accomplish your goals. Contact us today to learn how we can help.