For years, the US Government has measured how America is doing by its Gross Domestic Product (GDP), the sum of its economic output. However, this dollar and cents measure does little to access the things that make our lives worthwhile. That is, until now.
A panel, organized by the nonprofit National Academies and funded by the Department of Health and Human Services, has met with the director of the U.S. Census Bureau and the director of the Bureau of Economic Analysis to create a method to measure happiness that could help assess the success or failure of a range of government policies. The evaluation could gauge the virtues of a health benefit or help prioritize education versus higher discretionary income.
But we are not the first country to attempt to quantify happiness. The US follows Britain, France, Canada, and the Himalayan kingdom of Bhuttan which has created a commission to achieve the goal of “Gross National Happiness.”
So if the US Government is this concerned about how its citizens perceive the services and infrastructure it provides and their impact on our happiness, shouldn’t your business be equally interested in how happy your customers are?
Customer perception or satisfaction surveys can provide your business with direct feedback on how your customers feel about the service provided in a particular interaction, their overall satisfaction and whether or not they would recommend your business to others. Don’t rely solely on glowing reviews or scolding critiques to evaluate your brand delivery. Make regular customer feedback a part of your service culture.
Contact Electrum Branding for a customized program that fits your needs, objectives and your budget.