ceo-growthAccording to a second quarter survey by Gartner, the world’s leading information technology research and advisory company, 2014 will be viewed as the year that CEOs and senior executives made growth a dominant priority. Of the 410 senior business leaders, 33 percent named growth as their top priority.

With the economy on the rebound, CEOs are finally prepared to invest in long-term growth strategies. The top five tactics they will rely on to achieve their growth goals include:

Digital marketing – 38%
Customer experience management – 34%
E-Commerce – 34%
Biz analytics – 32%
Cloud business – 27%

About the survey:
The Gartner CEO and Senior Executive Survey of 410 senior business leaders in user organizations worldwide was conducted between September and December 2013. Qualified organizations were those with annual revenue of $250 million or more. The survey results show that growth is the top priority by far, with CEOs and executives displaying a bullish attitude toward technology-related business growth in 2014 and 2015.

You don’t have to run a business with $250 million in annual revenues to know that happy customers are loyal customers, and loyal customers refer your business to their friends. Take a tip from these CEOs and implement a customer experience measurement program today that will ensure a positive customer experience and repeat business tomorrow. Contact Electrum Branding today.