newslettersPeople are connected now more than ever before and, as a result, your customers and prospective customers have greater access to email – making email marketing a must for your business marketing strategy. When managed properly, email campaigns can be highly targeted and extremely cost-effective. However, there are many pitfalls to avoid and many opportunities for failure. Make sure your internet marketing strategy ends in an “in box” and not a “spam folder. Contact the email marketing experts at Electrum Branding.