Ellen Schlafer, Founder

When brand strategist Ellen Schlafer asks, “What makes your company different?’ be prepared because the standard “We provide great service” response is rarely accepted. As a seasoned marketing strategist, Ellen is as passionate about learning how a business operates and what sets it apart from the competition as she is about getting results. “Branding is about the the image you create, the promise that you make and the people who deliver it. It’s emotional and every piece of the puzzle is critical. If you don’t deliver as expected, your marketing dollars are wasted.”

Serving as a key executive in creating systems, directing performance, growth, and expanding business lines in regional and super-regional banks, Ellen has more than two decades of experience at the senior and executive levels in line positions and as Chief Marketing Officer. In 2004, Ellen formed a full-service marketing company, Electrum Marketing and in 2010 formed a customer experience research and measurement company, CIMA Insight, that provides state-of-the-art customer experience measurement and management to businesses. In 2015, Ellen merged the companies and Electrum Branding, a full service branding, marketing and customer experience measurement company was born.

Ellen has served on the Board of Directors, the executive committee and has chaired the Branding and PR committee for MSPA, a national association that is dedicated to supporting businesses in the management and measurement of the customer experience.

A graduate and post-graduate of the University of Louisville, Ellen has been a keynote speaker at national sales conferences, the Marketing Advisor to Florida Atlantic University Commercial Music Program, Hoot Recordings and has served on numerous Boards including the Executive Board of the Ft. Lauderdale Chamber of Commerce and the March of Dimes.

Client Reviews

Since 2004, Electrum Branding has been providing marketing strategies to businesses in a variety of industries. Whether our clients retained our services as an ad agency or as a strategic marketing firm, they received the services of a full-service branding agency focused on helping them find, get and keep customers.

“We selected Electrum to design our materials not only for their design talent, but for their knowledge and contacts within the industry. They have referred strong candidates to us and a strong team will play a vital role to our success.”
Keith Costello
President & Ceo / Broward Bank of Commerce, Fort Lauderdale, FL
“The focus of our rebranding effort was to successfully highlight our 30 years of dedicated personal service while presenting the firm as modern and forward thinking.”
Gerald Greenspoon
Co-founding Shareholder / Greenspoon Marder
“Electrum has provided everything we need to build our brand and grow the bank. Their advice on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck.”
Dennis Bedley
CEO / Legacy Bank, Boca Raton, FL
“The Electrum team provides expert advice, pays attention to our financial goals and is on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO / Pinnacle Bank, Orange, FL
“My experience working with the Electrum team has been excellent. They are creative, efficient, effective, and continuously exceed my expectations with every project assigned to them. I truly feel that they have been invaluable to Marquis Bank and our branding strategies.”
Javier Holtz
Chairman & CEO / Marquis Bank
“We’ve been pleased with the communication, efficiency and quality of work that we’ve experienced with Electrum Branding. Everything we’ve needed, they’ve done well!”
Jill Evans
VP Marketing / San Antonio Citizens Federal Credit Union, San Antonio, Florida
“Flexible, responsive, professional, punctual and passionate. That is Electrum Branding. Every request made to the Electrum Team has been met with creativity and a flair for keeping our business TOP OF MIND. Electrum Branding has become very familiar each facet of our operations and has tailored every branding effort to meet the needs of each entity.”
Brian Thomason
Vice President / Bergeron Family of Companies, Fort Lauderdale, Florida
“Electrum’s expertise in the financial services industry enabled them to analyze our market, customers and target markets, and then develop a comprehensive marketing plan that optimizes the ROI on each marketing dollar.”
Bill Penney
President & CEO / Marine Bank & Trust, Vero Beach, FL
“Electrum has provided everything we need to build our brand and grow the bank. Their advice on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck.”
Dennis Bedley
Chief Executive Office / Legacy Bank of Florida, Boca Raton, Florida
“I worked with the Electrum team on past projects and the quality of their work was impressive. So when we were ready for brand development, I knew who I needed to call.”
Jose I. Marrero
Partner / MRW Consulting Group, Fort Lauderdale, Florida
“Electrum provides full-service marketing, with a clear understanding of commercial and retail banking for the cost of a marketing generalist.”
Anthony Gautney
Executive Vice President / First Southern Bank, Boca Raton, Florida
“The Electrum team provides expert advice, pays attention to our financial goals and is on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO / Pinnacle Bank, Orange City, Florida
“Thanks to Electrum, Farmland Foods experienced the best product launch ever. The results of their efforts are measurable.”
Jeffery Schaumburg
Regional Manager / Farmland Foods, Kansas City, MO
"With excellent communication and timely reminders, Electrum made a time-consuming and complicated website project more efficient! The Electrum team exhibited expertise, professionalism, and, above all, patience and when urgent business matters prevented our team from providing necessary information and input as planned. I highly recommend their services."
Cheryl Buntin
Executive Vice President / AaSys Group, Thonotosassa, FL
“Electrum created a memorable corporate identity, an e-commerce solution and integrated marketing to kick-start us into immediate sales.”
Dr. Ronald P. Snyder
CEO / Eye Source LLC, Boca Raton, FL
"The service from Electrum outshines the service I received from our previous agencies. Electrum's team is responsive, creative and knowledgeable. Best of all, we love our new website."
Jeff Cato
"Our partnership with Electrum couldn't be more successful. Our website, like everything Electrum created for our integrated marketing program, reflects our brand while driving new business to the bank. From strategic planning to full-implementation, they handle everything seamlessly and continually present fresh ideas and recommendations. And, because of their financial services experience, we truly value their expertise."
Joseph B. (Jay) Shearouse, III
Chairman & Chief Executive Officer / First Bank of the Palm Beaches
"I’m proud to work with Electrum Branding! They created a beautiful website for my campaign and really captured what I am up to!"
Jane Bolin
Oakland Park City Commissioner
"Electrum Branding's approach to branding Houser Financial Group was creative, responsive and prompt. The Electrum team understands how to brand and grow business! "
Steve Houser
"Electrum Branding designed a website that embodies the Hunters brand perfectly. It's sophisticated, current, professional, sleek, inviting and engaging. Plus, their team is proactive in making updates and they respond to our requests within minutes - not days. And, their social media efforts have increased our followers 11 percent in just six months."
Bruce Howe
General Manager / Hunters Nightclub Wilton Manors
Electrum Branding did an exceptional job of designing a website that absolutely captures and communicates Jupiter Law Center's unique culture and areas of expertise.In addition to receiving compliments from visitors on its content and presentation, it makes me smile everytime I open it.
Laura Schneider
Jupiter Law Center
From website updates and social media management to marketing materials and public and investor relations, Electrum is responsive to all of our needs and has become an essential member of the Marine Bank team.
Leslie W. Stokes
Director of Retail Banking / Marine Bank & Trust