10 Categories · 40 Questions · One Clear Picture Let’s Get Specific Answer honestly — there’s no wrong answer, just an honest one. You’ll move through all 10 categories one at a time, and get your full marketing health score at the end. Step 1 of 10 10% Is Your Brand Clear?Category 1 of 10 — 4 questions, worth up to 10 pointsThis field is hidden when viewing the formEmail 1.1 - Do you have a clear value proposition?(Required) We don't have one written down, or haven't discussed it as a team We have one internally, but customers may not be able to state it back Customers can repeat back what makes us different, in their own words 1.2 - Is your messaging consistent across platforms?(Required) Website, social, and sales materials all say something different Mostly consistent, with some drift between channels Same core message everywhere, checked periodically 1.3 - Do customers know what makes you different from competitors?(Required) We look and sound like our competitors We have real points of difference but don't emphasize them We have a clear, stated reason customers choose us over alternatives 1.4 - Is your brand positioning documented anywhere?(Required) Nothing written down Informal notes or a slide deck exists A documented brand/positioning guide the whole team uses This field is hidden when viewing the formCat 1 (Brand Clarity): Is Your Website Working for You? Category 2 of 10 — 4 questions, worth up to 10 points2.1 - Is your site mobile-friendly?(Required) Not optimized for mobile Works, but clunky on phones/tablets Fully responsive, tested regularly across devices 2.2 - Does it load quickly?(Required) Slow (5+ seconds) or we don't know Average, roughly 2 to 5 seconds Fast (under 2 seconds), monitored 2.3 - Is there a clear call-to-action on every page?(Required) No clear CTA on most pages CTA present on some pages Clear, single CTA on every page 2.4 - Can visitors easily contact you or request a quote?(Required) Hard to find contact info, multiple steps required Findable, but takes some effort One click to contact or request a quote from anywhere on the site This field is hidden when viewing the formCat 2 (Website Experience): Can Customers Find You Online? Category 3 of 10 — 4 questions, worth up to 10 points3.1 - How complete is your Google Business Profile?(Required) Not claimed, or mostly empty Claimed, partially filled out Fully optimized: photos, hours, posts, Q&A kept current 3.2 - Do you rank well in local search results?(Required) We don't show up for our category and city We show up, but on page 2 or later We show up in the local 3-pack or page 1 3.3 - Is your business listed in online directories?(Required) Not listed anywhere beyond Google Listed on a few directories, information inconsistent Listed consistently across all major directories 3.4 - Do you have a healthy volume of visible reviews?(Required) Few or no reviews Some reviews, but not promoted anywhere Strong review count, visible and current This field is hidden when viewing the formCat 3 (Local Visibility): Are You Creating Valuable Content? Category 4 of 10 — 4 questions, worth up to 10 points4.1 - Are you publishing blog content?(Required) None Occasional, no set schedule Regular, planned in advance 4.2 - Are you publishing video content?(Required) None Occasional or ad hoc Regular and purposeful 4.3 - Are you sending email newsletters?(Required) None Irregular Scheduled and consistent 4.4 - Is your social content educational, not just promotional?(Required) Almost entirely promotional A mix of both Strong mix, weighted toward useful/educational content This field is hidden when viewing the formCat 4 (Content Marketing): Are You Active on the Right Social Platforms? Category 5 of 10 — 4 questions, worth up to 10 points5.1 - Are you posting consistently?(Required) Sporadic, rare posting Somewhat regular Consistent, planned schedule 5.2 - Are you engaging with followers?(Required) Rarely respond to comments or messages Sometimes respond Actively engage and respond 5.3 - Are your ideal customers actually using these platforms?(Required) Haven't checked where our audience actually spends time Some overlap, not confirmed Confirmed our audience is active where we post 5.4 - Is your content tailored per platform?(Required) Same content posted everywhere Slight tailoring between platforms Content shaped for each platform's audience and format This field is hidden when viewing the formCat 5 (Social Media Presence): Are You Collecting and Using Customer Reviews? Category 6 of 10 — 4 questions, worth up to 10 points6.1 - Do you regularly ask for reviews?(Required) Never ask Ask occasionally Systematic ask after every sale or service 6.2 - Do you respond to online reviews?(Required) Don't respond Respond sometimes Respond to all reviews, positive and negative 6.3 - Are you featuring positive reviews on your site and social media?(Required) Not featured anywhere Featured in one place Featured across website and social media 6.4 - Do you monitor reviews across platforms?(Required) Don't track Check occasionally Actively monitored across all platforms This field is hidden when viewing the formCat 6 (Customer Reviews): Are You Leveraging Email Marketing? Category 7 of 10 — 4 questions, worth up to 10 points7.1 - Do you collect email addresses?(Required) No list Small or passive list Actively growing list with a clear plan 7.2 - Do you send useful information regularly?(Required) Rarely or never Occasionally Regular, consistent cadence 7.3 - Do you track whether customers open your emails?(Required) Don't track Aware of open rates but don't act on them Track and optimize based on opens and clicks 7.4 - Do you segment or personalize emails?(Required) One blast to everyone Minimal segmentation Segmented by customer type or interest This field is hidden when viewing the formCat 7 (Email Marketing): Do You Track Marketing Results? Category 8 of 10 — 4 questions, worth up to 10 points8.1 - Do you track website traffic?(Required) Not tracked Tracked, rarely reviewed Tracked and reviewed regularly 8.2 - Do you track conversion rates?(Required) Not tracked Roughly aware Tracked per channel or page 8.3 - Do you know your cost per lead?(Required) Unknown Rough estimate Calculated and monitored 8.4 - Can you attribute sales to marketing source?(Required) Can't attribute sales to marketing at all Some anecdotal attribution Clear tracking of which channels produce sales This field is hidden when viewing the formCat 8 (Marketing Analytics): Are You Investing Enough in Marketing?Category 9 of 10 — 4 questions, worth up to 10 points9.1 - Do you have an annual marketing budget?(Required) No budget Informal, ad hoc spending Documented annual budget 9.2 - Do you spend consistently, or only when sales decline?(Required) Only spend when sales decline Somewhat consistent Consistent regardless of sales cycles 9.3 - Are you investing in activities that produce measurable results?(Required) Spend without measuring results Some activities measured Invest based on what's proven to work 9.4 - Do you know how your spend compares to industry norms?(Required) No idea how our spend compares Rough idea Benchmarked against industry standards (typically 5 to 10% of revenue) This field is hidden when viewing the formCat 9 (Marketing Investment): Are You Staying Connected to Your Customers?Category 10 of 10 — 4 questions, worth up to 10 points10.1 - Do you follow up after a purchase?(Required) None Occasional follow-up Systematic follow-up process 10.2 - Do you ask for feedback?(Required) Never ask Occasionally Regular, structured feedback process 10.3 - Do you reward loyalty?(Required) Nothing in place Informal gestures here and there Formal loyalty or referral program 10.4 - Do your customers refer others to your business?(Required) Rarely get referrals Some organic referrals Actively generate referrals through a defined process This field is hidden when viewing the formCat 10 (Customer Retention):This field is hidden when viewing the formTotal Score
