The holidays are a magical time. In the span of nine weeks, we are given the opportunity to do things we can only do during the holidays including:

  • Blaming our rabid consumption of miniature candies on trick-or-treaters that never came
  • Debating on whether it’s called stuffing or dressing as well as the merits of fresh cranberry sauce versus the congealed wiggly stuff in the can
  • Secretly listening to “All I Want for Christmas Is You” on repeat while eating a tin of sugar cookies
  • And making plans for an Instagrammable New Year’s Eve so we can feel better about spending the rest of the year on the sofa

But while we’re enjoying the spirit of the season, Santa is hyper-focused on the myriad of tasks that lie ahead. Thank goodness he knows he can rely on a few trusty tools to ensure a stellar performance on his big night.

Customer Testimonials

Nine out of 10 mall Santas agree: A mom telling Santa that her child has been a good little boy or girl carries a lot more weight than that child’s own evaluation of his or her questionable behavior. Your customers feel the same. Endorsements from their peers are a lot more effective than flowery brochure copy or generic “we give great service” claims.

Marketing Plans

In order for Santa to deliver toys to all the good boys and girls in one night, he must create, implement and adhere to a detailed logistics plan. Any deviation and he might skip Papua New Guinea altogether or run out of toys before he gets to Tonga.

As a business owner with fewer resources and a lot less pixie dust than Santa, you must focus your limited resources on projects that will deliver the biggest results. Following a marketing plan enables you to prioritize and prevent distractions such as special media pricing or unsolicited input from a new board or team member from diverting your focus. As you measure results along the way, you can always fix what isn’t working.

Customer Experience (CX) Management and Measurement

How many times have you seen Santa listening to a child’s wish list and thought “great customer feedback?” Just me? Really? By listening to his customers, Santa is simply giving the people what they want – and keeping them coming back for more. And, no brand audit is necessary since his brand is solid: identifiable wardrobe, signature laugh, one-of-a-kind transportation, and a gig that gets raves year after year from throngs of adoring fans.

However, unlike Santa, you have competition and your customers aren’t nearly as loyal. A customer experience (CX) measurement and management program including a brand audit, customer surveys and mystery shopping can help improve service delivery, heighten customer loyalty and drive repeat sales.


Imagine if Santa had to make all the toys himself. It’s exhausting just thinking about it. Fortunately, he understands the benefits of outsourcing his toy-making to the elves.

More and more companies are realizing the benefits of outsourcing services such as payroll and bookkeeping. And, for most small businesses, it makes sense to outsource their marketing as well. The benefits of outsourcing your marketing to a full-service agency include expert talent, significant cost-savings, and brand consistency. Plus, you also enjoy the convenience of a one-stop shop versus multiple vendors.

Ready to take your business from the naughty to nice list? Then be like Santa and employ these tried and true methods to ensure a brand performance that’s worth celebrating all year long. Contact us today.