Graphic Design

The first step in Electrum’s creative approach actually doesn’t leverage creativity at all: It’s all about strategy. We begin with a creative brief outlining the target audience, desired campaign outcome, media and strategic objectives for the campaign or project. Then we compare all phases of our work against the creative brief to ensure art, messaging and creative direction supports the strategy.

While formulating our creative rational, we always ask ourselves two questions: “Does our work engage the prospect?” and “Will it elicit the desired action by the prospect?” Until the answer to both of these questions is a resounding “yes,” Electrum Branding will never present a creative solution to a client.