The Situation
An auto dealer who sold mature brands wanted to diversify his audience.
The Challenge
Although both had undergone stylish updates, the Volvo and Lincoln brands were both considered to be the brands of wealthy empty-nesters or influential families from gated communities.
The Solution
We employed a “Picture Yourself Winning” selfie promotion and hyped it via digital advertising and social media to attract a more digitally savvy, younger demographic.
The Results
The dealership experienced a 60% increase in Facebook fans, a 22% increase in unique web visitors and their best December sales in two years.