Hunters Nightclubs Wilton Manors Logo

The Situation

Wilton Manors hotspot Hunters Nightclub wanted an efficient and effective way to promote its weekly theme nights, nightly specials, weekend deejays, special events, and community sponsorships.

The Challenge

How to stand out among the 17 LGBTQ entertainment venues along the one-mile stretch of Wilton Drive without buying expensive ads in the multiple ubiquitous, and quickly outdated weekly entertainment magazines.

The Solution

Hunters hired Electrum Branding to update and maintain its website and manage its social media platforms. Electrum was able to ensure that the website and social media messaging presented the Hunters brand consistently while ensuring that its social media content was engaging and never left potential customers guessing what they could expect at a night at Hunters.

The Results

In the first six months, Hunters social media followers grew by 10%, impressions increased by 58%, follower engagement rose 120%, and comments increased by 211%
As a result of the nightclub’s wonderful staff and specialty nights and special events, it was awarded Best Bar, Best Place to Dance, Best Theme Night, Best Karaoke, and Best Bartender in a local survey. When interviewed by the local LGBTQ news publication, owner Mark Hunter said the following:
“Hunters Wilton Manors was voted best bar because we have the best customers in the world. If it weren’t for them, we wouldn’t be Hunters Wilton Manors.  Also, we have an amazing team and as the saying goes, it takes a village. Electrum Branding is our new media company and they have been doing a great job in getting the word out.  Thanks to all!”
Regarding the new website, General Manager Bruce Howe added,”Electrum Branding designed a website that embodies the Hunters brand perfectly. It’s sophisticated, current, professional, sleek, inviting and engaging. Plus, their team is proactive in making updates and they respond to our requests within minutes – not days.”
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