In-Flight Insight is Out of Sight

Last night, the Russian spacecraft Soyuz docked with the International Space Station (ISS) despite engine problems that delayed its arrival by almost two days. That’s quite the delay considering it should have taken only a mere six hours. Six hours? Really? It takes longer to get through security, fly from Miami to L.A. and collect your luggage than to fly to the space station?

But that’s not what intrigues me about this particular mission. No, I’m more interested in their cargo. It seems as though the Soyuz crew has delivered a questionnaire to obtain in-flight data about the prevalence and characteristics of crew members’ headaches in microgravity. Researchers will use this data to assess crew member headache episodes and provide the basis for developing future countermeasures that will alleviate symptoms and improve the well-being and performance of crew members in orbit.

Even in space, the feedback of the user is being sought after in order to provide a better user experience. “Soyuz got a headache? Tell me ‘bout dat.”

Sorry, I couldn’t help myself. My point is this: If researchers are willing to go beyond the Earth’s atmosphere and escape gravity’s hold in order to ask a few questions in order to improve their user experience, what are you willing to do to evaluate your customer experience and turn average customers into brand ambassadors?

Contact Electrum Branding for tips on surveying your customers to gain insight that can greatly impact your brand.