Building your brand from the inside out.

We believe that great marketing comes from a strong partnership between clients and a diverse team of strategic and creative people at Electrum. So, how have we managed to create successful campaigns for our clients, time and time again, for more than 15 years?

Evolution. Sparked by our “whatever it takes” mentality, the thought leaders at Electrum Branding have an incredible knack for recognizing and seizing new opportunities.

Experience. Since 2004, Electrum Branding has maintained a high level of expertise that is both deep and broad. From broadcast and billboard ads to direct mail and point-of-purchase to everything our clients need to compete in the online arena, we have a proven track record of crafting and delivering fresh, hard-hitting messages to all types of audiences.We believe that the way your team builds relationships is the best way to promote your brand, which is why we are known for “building your brand from the inside out.”

Our Promise. Our turnaround times are based on agreed upon schedules and deadlines. And, we don’t miss deadlines. Period. The sun will never set without a returned phone call, email or acknowledgement from us. We believe in service standards. We’re in control of our turnaround times and deadlines because we do everything in house. No excuses!

Our philosophy.

At Electrum Branding, our core philosophy is simple: getting the job done for our clients, whatever it takes. We believe that great results come from a strong partnership between you and the Electrum team.  The bottom line is always results. The only thing that matters to us is your success. Did the execution of our ideas get the job done?  You won’t find a company that attends to their clients’ results as closely as we do.

Consider us your outsourced
marketing department!

Our Management Team

The Electrum Branding Team has more than 73 years of combined hands-on brand building experience. We’re seasoned advertising and marketing professionals with a proven track record of building strong brands. With Electrum, you’ll deal only with our senior brand specialists who understand your needs and are committed to a strong return on your investment.

Ellen Schlafer, President - Electrum BrandingEllen Schlafer, President


When brand strategist Ellen Schlafer asks, “What makes your company different?’ be prepared because the standard “We provide great service” response is rarely accepted. As a seasoned marketing strategist, Ellen is as passionate about learning how a business operates and what sets it apart from the competition as she is about getting results. “Branding is about the the image you create, the promise that you make and the people who deliver it. It’s emotional and every piece of the puzzle is critical. If you don’t deliver as expected, your marketing dollars are wasted.”

Serving as a key executive in creating systems, directing performance, growth, and expanding business lines in regional and super-regional banks, Ellen has more than two decades of experience at the senior and executive levels in line positions and as Chief Marketing Officer. In 2004, Ellen formed a full-service marketing company, Electrum Marketing and in 2010 formed a customer experience research and measurement company, CIMA Insight, that provides state-of-the-art customer experience measurement and management to businesses. In 2015, Ellen merged the companies and Electrum Branding, a full service branding, marketing and customer experience measurement company was born.

Ellen has served on the Board of Directors, the executive committee and has chaired the Branding and PR committee for MSPA, a national association that is dedicated to supporting businesses in the management and measurement of the customer experience.

A graduate and post-graduate of the University of Louisville, Ellen has been a keynote speaker at national sales conferences, the Marketing Advisor to Florida Atlantic University Commercial Music Program, Hoot Recordings and has served on numerous Boards including the Executive Board of the Ft. Lauderdale Chamber of Commerce and the March of Dimes.

Roger Hicks, Director of Client Services - Electrum BrandingRoger Hicks, Director of Client Services


Roger began his advertising career more than 30 years ago when the industry could be summed up in three words: Print, TV and Radio. After five years in the business, during which time he earned two Addy Awards for his copy writing and radio campaigns, Roger began his next career in the non-profit sector.

After 15 years, he returned to his roots only to find that the world of advertising was rapidly evolving. Traditional marketing was dwindling while inbound marketing such as blogging, search engine marketing, search engine optimization, and social media were building momentum.

To effectively keep Electrum’s clients’ brands top of mind, Roger went back to school and completed his Masters Certificate in Integrated Online Marketing, making him our expert in online strategies, search engine optimization, and search engine marketing. Recently, as the demand for social media management and monitoring has soared, so did his curiosity so he became a certified social media professional.

Roger is involved in every stage of every client project. When he’s not managing the advertising agency’s busy production schedule, negotiating media contracts, writing copy, creating shareable online client content, or improving search engine rankings, he’s forging relationships with clients. He’s quick with a joke but he’s faster with answers. Electrum clients know he’s the “go to” guy. His humorous, easy-going style is enjoyed by clients but what they truly appreciate is his determination to deliver results – on time and under budget.


Thomas LaBadia, Art Director - Electrum BrandingThomas LaBadia, Art Director


Tom is a riddle, wrapped in a mystery, inside an enigma, surrounded by several large flat screen monitors.  On one hand, he is an amazingly creative graphic designer putting out one compelling design after another. Yet on the other hand, he’s a mind-numbingly tech-savvy web designer. But when he puts his hands together he is able to integrate up-to-date technology with compelling design providing clients with effective brand building solutions.

As a seasoned web designer, Tom has successfully worked with a wide variety of content management software (CMS) applications including both open source and commercial applications. He has extensive experience with Sitefinity, Joomla and WordPress as well as using and customizing a wide range of  e-commerce, membership management, blog and intranet software applications.

Luz Garcia's HeadshotLuz Garcia, Marketing Manager

Luz not only talks to her plants – we suspect she serenades them while playing her ukulele. That mental image should help you understand the perky energy and fun-loving spirit of our newest member.

With a bachelor’s degree in Public Relations and Advertising from the University of Central Florida, she has a passion for creativity and loves creating fun and exciting content.

She is skilled in social media marketing, web design, copywriting, SEO and programs like those in adobe suite.

Client Reviews

Since 2004, Electrum Branding has been providing marketing strategies to businesses in a variety of industries. Whether our clients retained our services as an ad agency or as a strategic marketing firm, they received the services of a full-service branding agency focused on helping them find, get and keep customers.

“We selected Electrum to design our materials not only for their design talent, but for their knowledge and contacts within the industry. They have referred strong candidates to us and a strong team will play a vital role to our success.”
Keith Costello
President & Ceo / Broward Bank of Commerce, Fort Lauderdale, FL
“The focus of our rebranding effort was to successfully highlight our 30 years of dedicated personal service while presenting the firm as modern and forward thinking.”
Gerald Greenspoon
Co-founding Shareholder / Greenspoon Marder
“Electrum has provided everything we need to build our brand and grow the bank. Their advice on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck.”
Dennis Bedley
CEO / Legacy Bank, Boca Raton, FL
“The Electrum team provides expert advice, pays attention to our financial goals and is on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO / Pinnacle Bank, Orange, FL
“My experience working with the Electrum team has been excellent. They are creative, efficient, effective, and continuously exceed my expectations with every project assigned to them. I truly feel that they have been invaluable to Marquis Bank and our branding strategies.”
Javier Holtz
Chairman & CEO / Marquis Bank
“We’ve been pleased with the communication, efficiency and quality of work that we’ve experienced with Electrum Branding. Everything we’ve needed, they’ve done well!”
Jill Evans
VP Marketing / San Antonio Citizens Federal Credit Union, San Antonio, Florida
“Flexible, responsive, professional, punctual and passionate. That is Electrum Branding. Every request made to the Electrum Team has been met with creativity and a flair for keeping our business TOP OF MIND. Electrum Branding has become very familiar each facet of our operations and has tailored every branding effort to meet the needs of each entity.”
Brian Thomason
Vice President / Bergeron Family of Companies, Fort Lauderdale, Florida
“Electrum’s expertise in the financial services industry enabled them to analyze our market, customers and target markets, and then develop a comprehensive marketing plan that optimizes the ROI on each marketing dollar.”
Bill Penney
President & CEO / Marine Bank & Trust, Vero Beach, FL
“Electrum has provided everything we need to build our brand and grow the bank. Their advice on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck.”
Dennis Bedley
Chief Executive Office / Legacy Bank of Florida, Boca Raton, Florida
“I worked with the Electrum team on past projects and the quality of their work was impressive. So when we were ready for brand development, I knew who I needed to call.”
Jose I. Marrero
Partner / MRW Consulting Group, Fort Lauderdale, Florida
“Electrum provides full-service marketing, with a clear understanding of commercial and retail banking for the cost of a marketing generalist.”
Anthony Gautney
Executive Vice President / First Southern Bank, Boca Raton, Florida
“The Electrum team provides expert advice, pays attention to our financial goals and is on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO / Pinnacle Bank, Orange City, Florida
“Thanks to Electrum, Farmland Foods experienced the best product launch ever. The results of their efforts are measurable.”
Jeffery Schaumburg
Regional Manager / Farmland Foods, Kansas City, MO
“We selected Electrum because of their reputation throughout the banking industry and the solid results that we have seen them deliver to our mutual clients. They have consistently provided expert advice and professional input through the creative process.”
Tony Coleman
President & CEO / AaSys Group, Thonotosassa, FL
“Electrum created a memorable corporate identity, an e-commerce solution and integrated marketing to kick-start us into immediate sales.”
Dr. Ronald P. Snyder
CEO / Eye Source LLC, Boca Raton, FL
"The service from Electrum outshines the service I received from our previous agencies. Electrum's team is responsive, creative and knowledgeable. Best of all, we love our new website."
Jeff Cato
"Our partnership with Electrum couldn't be more successful. Our website, like everything Electrum else created for our integrated marketing program, reflects our brand while driving new business to the bank. From strategic planning to full-implementation, they handle everything seamlessly and continually present fresh ideas and recommendations. And, because of their financial services experience, we truly value their expertise."
Joseph B. (Jay) Shearouse, III
Chairman & Chief Executive Officer / First Bank of the Palm Beaches
"I’m proud to work with Electrum Branding! They created a beautiful website for my campaign and really captured what I am up to!"
Jane Bolin
Candidate for Oakland Park City Commissioner
"Electrum Branding's approach to branding Houser Financial Group was creative, responsive and prompt. The Electrum team understands how to brand and grow business! "
Steve Houser
"Electrum Branding designed a website that embodies the Hunters brand perfectly. It's sophisticated, current, professional, sleek, inviting and engaging. Plus, their team is proactive in making updates and they respond to our requests within minutes - not days. And, their social media efforts have increased our followers 11 percent in just six months."
Bruce Howe
General Manager / Hunters Nightclub Wilton Manors