Our Philosophy

Electrum Branding was founded on the simple belief that great brands deliver great, sustainable value. So we analyze what you promise and how you promote it, deliver it, and evaluate it.

We strengthen what works. We fix what’s broken. We replace what’s missing. We develop strategies. We create campaigns. We monitor performance. We build better, stronger brands.

We operate with the heart of an advertising agency and the brain of a strategic marketing firm. We’re passionately creative yet motivated by the bottom line. After all, it takes an overall branding strategy, not just advertising, to maximize results.

We blend the benefits of a large agency – strategic approach, compelling creative work, and a full complement of services – with the advantages of a boutique shop – dedication to your needs, quick response, and a belief that we have to continually earn your business. Because we’ve spent years on the client side running in-house agencies, we understand what you need and deliver it to you… on time and on budget.

Our Management Team

The Electrum Branding Team has more than 77 years of combined hands-on brand building experience. We’re seasoned advertising and marketing professionals with a proven track record of building strong brands. With Electrum, you’ll deal only with our senior brand specialists who understand your needs and are committed to a strong return on your investment.

Ellen Schlafer,Founder

Meet Ellen

Roger Hicks,President

Meet Roger

Thomas LaBadia,Vice President and Creative Director

Meet Tom

Luz Garcia,Marketing Manager

Meet Luz

Nina,Nap Time Analyst

Meet Nina

Gidget,Branding Boxer

Meet Gidget