When brand strategist Ellen Schlafer asks, “What makes your company different?’ be prepared because the standard “We provide great service” response is rarely accepted. As a seasoned marketing strategist, Ellen is as passionate about learning how a business operates and what sets it apart from the competition as she is about getting results. “Branding is about the the image you create, the promise that you make and the people who deliver it. It’s emotional.. and every piece of the puzzle is critical. If you don’t deliver as expected, your marketing dollars are wasted.”
Serving as a key executive in creating systems, directing performance, growth, and expanding business lines in regional and super-regional banks, Ellen has more than two decades of experience at the senior and executive levels in line positions and as Chief Marketing Officer. In 2004, Ellen formed a full-service marketing company, Electrum Marketing and in 2010 formed a customer experience research and measurement company, CIMA Insight, that provides state-of-the-art customer experience measurement and management to businesses. In 2015, Ellen merged the companies and Electrum Branding, a full service branding, marketing and customer experience measurement company was born.
Ellen serves on the Board of Directors, the executive committee and chairs the Branding and PR committee for MSPA, a national association that is dedicated to supporting businesses in the management and measurement of the customer experience.
A graduate and post-graduate of the University of Louisville, Ellen has been a keynote speaker at national sales conferences, the Marketing Advisor to Florida Atlantic University Commercial Music Program, Hoot Recordings and has served on numerous Boards including the Executive Board of the Ft. Lauderdale Chamber of Commerce and the March of Dimes.