When it comes to marketing your business, it’s important to stay up to date on trends. Your marketing plan should focus on the topics and activities in which your customers are most interested. To help cut through the noise of your competitors, we’ve laid out five marketing statistics that you need to know to develop an effective marketing strategy in 2020.

For every $1 spent in email marketing, the average campaign earns $38 in ROI. (Campaign Manager)

Did you know that email marketing has generated the highest ROI out of all other digital marketing tactics? This includes social media, paid search and videos. With email marketing being the digital form of direct mail, it’s an easy way to reach your target customers in a creative and personal way. Follow these seven quick tips, improving your email marketing results.

85% of consumers want to see more video content from brands. (HubSpot)

Over the last 10 years, online video consumption has exploded. In fact, 25% of consumers find that companies that don’t use video are less appealing than those that do (Animoto). Video can be a great way to explain your company’s products, services and brand. The idea of creating video can be a bit daunting. However, in today’s day and age our camera phones’ quality is good enough to record simple company videos. Here are our best tips and tricks for branding videos.

Local searches lead 50% of mobile users to visit stores within one day.  (Source: Google)

Using Google Adwords to target those who live near your physical location is a great way to get people through the door. According to google, 28% of the searches that are for something nearby result in a purchase. It’s common for people to google certain stores that are near them. So we recommend you make sure your google business listing is up to date with the correct address, hours and photos.

 54% of users report using social media to research products. (Globalwebindex)

Social media isn’t just for looking at funny memes and cute puppy videos. More than half of consumers are using it as part of their buying process. This can include looking at your company social media pages to decide if they want to do business with you. According to Emarketer, 90.4% of millennials, 77.5% of Genx, and 48.2% of Baby Boomers report using social media. Since major market consumers are using social media, so should you.

56% of consumers will unfollow a brand if they deliver poor customer service on social media. (Sprout Social)

Do you have someone to constantly monitor your social media accounts? Or do you have an auto-response to customer messages? Company profiles are now the go-to place when it comes to customer questions, requests and complaints. It’s much easier to comment on a company’s Instagram picture, tweet a company with a question, or post a comment on Facebook than it is to call their customer service line.

 Key Takeaways

  • Email marketing is the way to go for a high ROI.
  • People want to consume content via video.
  • Half the searches for mobile users are using Google to find locations near them.
  • Social media plays a vital part in the buying process.
  • Consumers will reach out to companies via social media for customer service and will unfollow them if they have a bad experience.

Electrum Branding specializes in and is up to date with the latest trends. Contact us today to learn how we can help you!