Electrum Branding conducts focus groups to compile perceptions, opinions, beliefs, and attitudes from consumers in order to evaluate how their buying behaviors are influenced.  Just let us know what you want to learn and we’ll do the rest.

We can also collect data directly from consumers by asking specific questions regarding service and buying behaviors. We ensure our research is both valid and reliable, giving you decision-making tools to create your service strategy.

Contact Us to learn more about measuring and managing your customers’ experience.