With the end of 2019 upon us, now is the time to reflect on your business’s growth over the past year and determine what goals can be achieved in 2020. Setting New Year’s business resolutions can help you increase success in the coming year while also staying organized with goals. Here are five New Year’s business resolutions for you to consider in 2020.

Have a plan to promote your business regularly and consistently.

Promoting your business helps increase brand awareness, provide appropriate information, and increase customer traffic. Besides reaching new customers, having a set schedule to consistently promote your business, you will always be top of mind with your customer. Tools like Google AdWords, social media, and digital display ads are the best ways to schedule and plan your content ahead of time.

Update your website

With digital trends and tactics constantly changing, a website’s design can quickly seem outdated. By adding new content like videos, pictures, case studies, and employee bios, customers can learn more about what you and your team have to offer. 2020 may also be the year you consider making your website ADA compliant. As the number of lawsuits against non-ADA compliant websites continues to rise, it’s important to make your site accessible to those with disabilities.

Give back to the community.

Besides bettering society, giving back to the community differentiates your brand from the competition. A new study by Accenture Strategy found that 62% of consumers surveyed want brands to take a stand on issues.

Try something new to brand your company.

New branding tactics are constantly emerging. Trying something new can make your business look innovative and on top of growing trends. For example, explainer videos have been skyrocketing because they’re easy to consume. These videos can be used to explain a product, your company mission or brand story. Other tactics include writing a book to establish your business as a leader in your field, and purchasing cost-effective promotional items that cleverly tie in to your brand or its benefits to help you stand out against competition.

Create or update your social media strategy

Since your customers and prospects are already spending time on social media connecting with friends, seeking information or engaging with their favorite brands, it’s an ideal place for your business to occupy. First things first, update your social media profiles in order to avoid confusion among consumers. Consider different platforms to reach different audiences. For example, if you’d like to reach business owners, you might want to try LinkedIn. If you already have a social media strategy in place, consider involving your employees. Team members should be encouraged to share company content on social media. This converts your employees into brand ambassadors that can vouch for the company’s products and services on and off the clock. A Nielson Study showed that 84% of people trust recommendations from friends, family and colleagues over other forms of marketing.

Do you feel as though this may be too much for you to accomplish? Don’t worry we can get it done for you. We’re seasoned advertising and marketing professionals with a proven track record of building strong brands. With Electrum, you’ll deal only with our senior brand specialists who understand your needs and are committed to a strong return on your investment. Contact us today.