Pinnacle Bank Logo

The Situation

Located in a slow growth market, the bank’s growth was stagnant.  Their two banking centers were located more than 10 miles apart. They had little name recognition and no identifiable point of differentiation.

Pinnacle Bank's van car wrap. Graphic Design by Electrum Branding.

The Challenge

With the lack of growth and no strategic plan to acquire another bank, they needed a new strategy that would minimize the lack of multiple brick and mortar locations and capitalize on their strong credit culture.

The Solution

We solidified the Board of Directors’ commitment to a growth strategy that involved re-branding the bank as a resource for businesses. This mitigated the need for additional branch locations and focused on the Bank’s differentiator, SBA lending. We deployed targeted marketing tactics to communicate that this community bank means business. The “Picture Perfect Banking” message was translated to digital and print advertising, a car wrap, collateral materials and website to ensure a consistent message. We secured testimonials from SBA loan recipients and featured customers in the ads.

The Results

Within six-months, the Bank, with $200 million in assets, was named a top 10 SBA lender in North Florida.

“Ellen got commitment from our board of directors to agree on a growth strategy and from the front-line employees to build our brand and deliver our message consistently. The entire team provides expert advice and professional input with enthusiasm and passion. They pay attention to our financial goals and are on time and on budget for every project. We consider them a partner in our growth plan.”

David Bridgeman
President & CEO, Pinnacle Bank
Orange City, FL