As a business owner, you should be comfortable managing cashflow and implementing strategies to keep your customers happy. But when it comes to digial marketing does your comfort level plummet? Digital marketing can help a business reach new heights by connecting with new customers and retaining current customers. In a world where people are dependent on the internet, it makes sense to market your business through online strategies.  According to the Digital 2019 Report by Hootsuite and We Are Social, Americans are spending an average of 6 hours and 31 minutes online each day and half of that time is spent on their mobile device.

Chart showing how much time is spent using the internet in each country.
Source: Hootsuite

Because the internet is such a big part of our lives, the opportunities for consumers to encounter your brand online are plentiful. Whether that be through your website, Google listings and ads, social media, or display ads. Let’s break down what the role of digital marketing is and why it’s vital to your business.

What is the Role of Digital Marketing in a Business?

The Role of Digital Marketing - Traditional vs Digital Marketing infographic

Digital marketing brings together all marketing efforts that use an electronic device or the internet. These digital channels like social media, websites, email and search engines can be used to connect and engage with current and potential customers. The role of digital marketing in businesses has risen in the last couple of years simply because so much of our world is online. Because internet usage is growing, if you don’t leverage the benefits of digital marketing, your business will be left behind. Let’s dive deeper into five specific reasons digital marketing should play an important role in business growth.

5 Reasons Why the Role of Digital Marketing is Essential to Your Business

  1. Digital marketing is affordable.

Digital Marketing is perfect for small businesses or businesses that have small marketing budgets. Digital marketing is substantially cheaper than traditional forms of marketing. Unlike traditional forms of advertising, when placing an ad in google or social media, you only pay for the number of times it’s clicked.

  1. You can be very targeted in who you want to reach.

Unlike traditional forms of marketing, you can easily select specific, narrowly defined target audiences for ads and optimize your website content for the keywords your audience is searching for. You can choose specific ages, education levels, locations, job titles, interests and more.

  1. You can set yourself up as an authority.

By offering your audience helpful content they can use, you will establish yourself as an authority figure in your industry. This can be done through blogs, social media posts, webinars, email newsletters, and e-books. Once you build that trust, consumers are more likely to do business with you.

  1. You can track results in real-time.

Almost every channel of digital marketing has an analytics platform where you can measure the success of your projects. You can easily see where you can improve and test different tactics to see which is most successful.

  1. Digital Marketing allows you to interact with customers.

Digital marketing allows you to communicate directly with customers who see your content through website or social media comments, messages, and reviews. This gives your brand a human element and shows your customers that you care about what they think. This also allows you to gather information on customers’ reactions and preferences.

So what’s next?

When it comes to acquiring new customers, building a relationship with current customers or building brand awareness, digital marketing is something worth exploring if you want to grow your business. Contact us today to learn how the role of digital marketing can help your business grow.

Extra Online Resources 

Online Advertising 101

Nectar for the Newsfeed Gods

The Science of Search, Simplified

15 Things We’ve Learned After 15 Years