Marketing Strategy

Whether you’re a start-up, emerging or seasoned high performing business, customer acquisition is the hallmark of growth.   The Electrum Branding team has the expertise to help your business set goals, create an integrated marketing plan, implement campaigns or promotions, monitor results, and, most importantly, calculate the return on your investment.

Electrum Branding acquisition and retention programs are designed to attract, retain and expand your customer relationships.  To improve your ROI, Electrum will:

  • Identify the right prospects – Target!
  • Create a unique value proposition
  • Design an attention-grabbing look and message
  • Evaluate media options for efficiently reaching the right audience
  • Setting a budget based on anticipated outcomes
  • Train your sales team
  • Measure  everything – even service
  • Ensure that follow up process is in place
  • Measure fully loaded costs to calculate ROI

Contact Us to learn more about getting the best ROI possible!

Research

It’s no longer acceptable to plan or place a media plan based on an educated guess. Electrum Branding uses a set of premier tools to conduct market research to formulate messaging, media mix and targeted marketing tactics. Our research capabilities allow you to better understand your geographic market and identify niche opportunities. And, by analyzing your customer database, we identify the high-potential demographic and psycho-graphic profiles, then target other consumers who are not yet customers but exhibit the same characteristics. This allows us to craft our messaging differently to each segment based on how they are most receptive to receiving marketing messages.

We handle everything internally from beginning to end – research, planning, negotiating, placement, invoice verification and post buy analysis.

“We selected Electrum to design our materials not only for their design talent, but for their knowledge and contacts within the industry. They have referred strong candidates to us and a strong team will play a vital role to our success.”
Keith Costello
President & Ceo / Broward Bank of Commerce, Fort Lauderdale, FL
“The focus of our rebranding effort was to successfully highlight our 30 years of dedicated personal service while presenting the firm as modern and forward thinking.”
Gerald Greenspoon
Co-founding Shareholder / Greenspoon Marder
“Electrum has provided everything we need to build our brand and grow the bank. Their advice on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck.”
Dennis Bedley
CEO / Legacy Bank, Boca Raton, FL
“The Electrum team provides expert advice, pays attention to our financial goals and is on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO / Pinnacle Bank, Orange, FL
“My experience working with the Electrum team has been excellent. They are creative, efficient, effective, and continuously exceed my expectations with every project assigned to them. I truly feel that they have been invaluable to Marquis Bank and our branding strategies.”
Javier Holtz
Chairman & CEO / Marquis Bank
“We’ve been pleased with the communication, efficiency and quality of work that we’ve experienced with Electrum Branding. Everything we’ve needed, they’ve done well!”
Jill Evans
VP Marketing / San Antonio Citizens Federal Credit Union, San Antonio, Florida
“Flexible, responsive, professional, punctual and passionate. That is Electrum Branding. Every request made to the Electrum Team has been met with creativity and a flair for keeping our business TOP OF MIND. Electrum Branding has become very familiar each facet of our operations and has tailored every branding effort to meet the needs of each entity.”
Brian Thomason
Vice President / Bergeron Family of Companies, Fort Lauderdale, Florida
“Electrum’s expertise in the financial services industry enabled them to analyze our market, customers and target markets, and then develop a comprehensive marketing plan that optimizes the ROI on each marketing dollar.”
Bill Penney
President & CEO / Marine Bank & Trust, Vero Beach, FL
“Electrum has provided everything we need to build our brand and grow the bank. Their advice on targeting defined markets has helped us focus our efforts and give us the biggest bang for our buck.”
Dennis Bedley
Chief Executive Office / Legacy Bank of Florida, Boca Raton, Florida
“I worked with the Electrum team on past projects and the quality of their work was impressive. So when we were ready for brand development, I knew who I needed to call.”
Jose I. Marrero
Partner / MRW Consulting Group, Fort Lauderdale, Florida
“Electrum provides full-service marketing, with a clear understanding of commercial and retail banking for the cost of a marketing generalist.”
Anthony Gautney
Executive Vice President / First Southern Bank, Boca Raton, Florida
“The Electrum team provides expert advice, pays attention to our financial goals and is on time and on budget for every project. We consider them a partner in our growth plan.”
David Bridgeman
President & CEO / Pinnacle Bank, Orange City, Florida
“Thanks to Electrum, Farmland Foods experienced the best product launch ever. The results of their efforts are measurable.”
Jeffery Schaumburg
Regional Manager / Farmland Foods, Kansas City, MO
“We selected Electrum because of their reputation throughout the banking industry and the solid results that we have seen them deliver to our mutual clients. They have consistently provided expert advice and professional input through the creative process.”
Tony Coleman
President & CEO / AaSys Group, Thonotosassa, FL
“Electrum created a memorable corporate identity, an e-commerce solution and integrated marketing to kick-start us into immediate sales.”
Dr. Ronald P. Snyder
CEO / Eye Source LLC, Boca Raton, FL
"The service from Electrum outshines the service I received from our previous agencies. Electrum's team is responsive, creative and knowledgeable. Best of all, we love our new website."
Jeff Cato
“We enjoyed working with Electrum Branding on our 2015 Annual Report. I believe that our partnership resulted in a remarkable product that we can be proud to give to our shareholders and customers."
Jay Shearouse
President and CEO / First Bank of the Palm Beaches
"I’m proud to work with Electrum Branding! They created a beautiful website for my campaign and really captured what I am up to!"
Jane Bolin
Candidate for Oakland Park City Commissioner
"Electrum Branding's approach to branding Houser Financial Group was creative, responsive and prompt. The Electrum team understands how to brand and grow business! "
Steve Houser