They say a picture is worth a thousand words. And we know prospects love reading thousand-word descriptions about unknown businesses. NOT!  So, forget photos, brochures, and other sales collateral – and start leveraging the power of video.

According to sources:

  • Having a video on landing pages is capable of increasing conversion rates by over 80%. (Hubspot)
  • The mere mention of the word “video” in your email subject line increases open rates by 19%. (Hubspot)
  • 90% of customers say that videos help them make buying decisions. (Hubspot)
  • Video drives a 157% increase in organic traffic from search engine result pages (SERP). (Wordstream)
  • Video will represent 82% of all internet traffic in 2021. (Business Insider)

Even if you’re not in a visual industry such as fashion, design, or entertainment, there are a variety of videos types that can make your brand more accessible and engaging.

  • Demonstrate your product
  • Offer insights from industry seminars and workshops
  • Tell your brand’s story: why it exists and what’s its mission is
  • Conduct interviews with experts in your business or from a strategic partner
  • Share in-depth case studies
  • Feature customer testimonials
  • And more

Ready to ensure that you brand is both seen and heard?  Contact the brand story-telling professionals at Electrum Branding and put the power of video to work for your brand.