They say a picture is worth a thousand words. And we know prospects love reading thousand-word descriptions about unknown businesses. NOT! So, forget photos, brochures, and other sales collateral – and start leveraging the power of video.
According to sources:
- Having a video on landing pages is capable of increasing conversion rates by over 80%. (Hubspot)
- The mere mention of the word “video” in your email subject line increases open rates by 19%. (Hubspot)
- 90% of customers say that videos help them make buying decisions. (Hubspot)
- Video drives a 157% increase in organic traffic from search engine result pages (SERP). (Wordstream)
- Video will represent 82% of all internet traffic in 2021. (Business Insider)
Even if you’re not in a visual industry such as fashion, design, or entertainment, there are a variety of videos types that can make your brand more accessible and engaging.
- Demonstrate your product
- Offer insights from industry seminars and workshops
- Tell your brand’s story: why it exists and what’s its mission is
- Conduct interviews with experts in your business or from a strategic partner
- Share in-depth case studies
- Feature customer testimonials
- And more
Ready to ensure that you brand is both seen and heard? Contact the brand story-telling professionals at Electrum Branding and put the power of video to work for your brand.
