Branding
Branding is not what you say about your business. It’s what your customers say. However, you can make it easy for them to say all the right things if you follow a strategic branding plan. But wait! There’s more! Not only will your brand strategy optimize how your brand is perceived, it can also differentiate you from the competition, streamline your delivery of products or services and increase the return on your investment.
Graphic Design
Competition for attention has never been greater. I said COMPETITION FOR ATTENTION HAS NEVER BEEN GREATER. That’s why we take your brand strategy and package it in an eye-catching graphic design created to stand up to today’s multi-screened, overly stimulated audiences and keep their attention long enough to get your message across.
Web Design
Your website is often the first impression many people get of your business. Remember that time your website had spinach in its teeth and its fly was down? UGH. Our website design and development team will ensure that your website’s content is current and relevant to your audience, responsive and mobile-friendly, and optimized for search engines so you can be found online.
Digital Marketing
With people spending more and more time staring at a screen, a comprehensive branding campaign must include inbound media such as online banner ads, pay-per-click advertising, social media, and email marketing.
Social Media
Social media may be free, but don’t treat it as though it has no value. If you’re going to have a social media presence, make it a positive one. A neglected social media page sends the same message as a store front window display featuring a dusty one-legged mannequin lying on its side – uninviting (Unless you’re into that sort of thing.) Allow the social media experts at Electrum Branding to create a social media strategy that will increase brand recognition, consumer engagement, and employee advocacy.
Video Production
They say a picture is worth a thousand words. And we know prospects love reading thousand-word descriptions about unknown businesses. NOT! So, forget photos, brochures, and other sales collateral – and start leveraging the power of video.
Communications
Facts tell, but stories sell. Allow our team of branding professionals ensure that your message resonates with your audience and produces the desired reaction.
ADA Accessible Websites
Litigation against businesses with non-ADA-compliant websites is on the rise. Fortunately, Electrum Branding offers a simple, cost-effective software solution that ensures that your website complies with WCAG 2.1, the court-recognized standard for evaluating website accessibility. Website Accessibility is not only the RIGHT thing to do, but by making your website accessible to the millions of people with vision or motor impairments, it’s also the SMART thing to do.
A Humorous Yet Informative Guide for Building Your Brand
Humorous Observations on Why Marketing Is Best Left to Professionals and Helpful Tips Should You Decide to Go It Alone
Client Testimonials
“From website updates and social media management to marketing materials and public and investor relations, Electrum is responsive to all of our needs and has become an essential member of the Marine Bank team.”
Leslie W. Stokes, Director of Retail Banking
“With excellent communication and timely reminders, Electrum made a time-consuming and complicated website project more efficient! The Electrum team exhibited expertise and professionalism. I highly recommend their services.”
Cheryl Buntin, Executive Vice President of Marketing & Sales
“Electrum Branding’s approach to branding Houser Financial Group was creative, responsive and prompt. The Electrum team understands how to brand and grow business!”
Steve Houser, Founder and Wealth Advisor
Case Studies
At Electrum Branding, it’s all about our clients. But occasionally, we have to take a second to toot our own horn, pat ourselves on the back, puff out our chests, brag, boast, crow and grandstand. Guess who just got a new thesaurus?
