In today’s digital age, your website is often the face of your business.  It can make the first impression, develop leads and generate sales.  Given its vital role in your success, it is critical that it effectively communicate and fortify your brand.

So how can you tell if your website is performing at its peak?  Could it benefit from a slight cosmetic update or does it need a more strategic overhaul?  Below are a few questions to help you decide.

Is your website a road map or a maze?
Is your website easy to navigate?  Nothing on your website should be more than three clicks from the home page.  That requires a well-planned site map with content that is organized in a manner that makes sense to the viewer.    If people can’t find what they are looking for on your site, they’ll look elsewhere.

Is your website lost or found?
Is your site optimized for search engines?  With more than 3.5 billion searches queried on Google every day, more than likely a prospect is searching for your product or services.   If you’re not showing up in the search results, you can bet your competition is.

Is your website looking fine at any size?
Is your website employing responsive web design (RWD)?  The surge in tablet and smart phone popularity has resulted in a dramatic drop in the use of PCs.  RWD ensures that your website looks its best whether it’s viewed on a desktop, smart phone or tablet.

Is your website dynamic or dated?
Does your website have a contemporary design?  Since viewers are looking for current, relevant content, they’ll choose a contemporary looking website over a dated site any day.   Modern websites are designed with higher resolutions to fit larger PC monitors, larger bolder images and more engaging content that viewers want to read and share.

Is your website mobile or stuck?
Does your website require users to complete forms or make purchases?  If so, a dedicated mobile site is recommended since 76% of surveyed consumers said they wouldn’t bother using a site not optimized for mobile and 30% would turn to a competitor’s site that was.  Mobile optimized sites are designed for faster download speed, easier navigation, and require less expanding and shrinking of content resulting in a greater user experience.

Is your website anti-social?
Are you savvy enough to be taking advantage of the branding power of social media?  If so, your website should feature social media icons with links to your pages to increase customer engagement.

How well did your website stand up to these six simple questions?  As website design and development experts, Electrum Branding can ensure that your website is an asset to your brand and a stellar member of your marketing and sales team.