Electrum Branding

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So far Electrum Branding has created 63 blog entries.

Introducing One Audit that Will Put a Smile on Your Face (and Traffic on Your Website)

By | March 28th, 2017|Search Engine Optimization|

With the tax filing deadline just weeks away, an audit is the last thing your business wants to contemplate. However, unlike the anxiety-inducing examination of your tax returns, an SEO (Search Engine Optimization) audit is a valuable tool for improving your website’s visibility and viability as a marketing tool, lead [...]

Mystery Shopper FAQ

By | February 24th, 2017|Customer Experience, Customer Feedback|

Have you ever considered a job as a mystery shopper, secret shopper, or professional evaluator? No matter what you call the position, you’ll likely have questions. As experts in the customer experience measurement and management industry, Electrum Branding has compiled a list of Frequently Asked Questions Who is Electrum Branding? [...]

Is Your Customer Support More “Nobody Does It Better” or “What a Fool Believes”?

By | January 26th, 2017|Customer Experience, Customer Feedback, Customer Service|

I’m sure we’ve all experienced the same customer service nightmare. After spending what seems like an eternity in an automated phone maze serenaded by the soft rock of the 70s, we finally get a person on the line so we quickly unleash a verbal landslide on them explaining our issue. [...]

Electrum Art Director Named Finalist in Design Contest

By | January 25th, 2017|In the News|

Electrum Branding's art director was a finalist in Ritter Communication's "Pantone Color of the Year" magazine cover design contest. Thomas LaBadia Art Director for Electrum Branding Tom is a riddle, wrapped in a mystery, inside an enigma, surrounded by several large flat screen monitors, an oversized sketchbook [...]

Internal and External Branding

By | January 13th, 2017|Brand Strategy|

Internal Branding: Build your brand from the inside out. Internal branding enables your organization’s most valuable asset, your people, to embody the spirit of your organization and communicate it effectively. When trained and motivated, your brand vision and values will remain top of mind with your employees and influence every [...]

5 Brand Resolutions to Keep Your Business Competitive in 2017

By | January 4th, 2017|Brand Audit, Customer Experience, Customer Service, Email Marketing, Social Media, Website Design & Development|

The ball dropped.  Horns blew.  Strangers kissed.  And, by now, personal promises of self-improvement have been made and broken. Perhaps the holidays, known for their decadent feasts and sweet treats, are not the best time to make dietary declarations.  And maybe, just maybe, the period when the country is in [...]

Post-Truth in Advertising

By | November 30th, 2016|Brand Messaging|

Oxford Dictionaries selected “post-truth” as 2016's international word of the year. The dictionary defines “post-truth” as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” In the words of the Washington Post: Truth is dead. Post-truth [...]

Banking on a Positive CX

By | October 18th, 2016|Customer Experience, Customer Feedback|

The Miami Herald reported that, in 2015, complaints filed with the state against Florida financial institutions were 34 percent fewer than in 2014 and a mere third of what they totaled in 2009 during the during the financial crisis.* Wells Fargo had the most complaints followed by Bank of America.  [...]

Outsource Your Marketing for Higher ROI | Electrum Branding

By | October 3rd, 2016|Brand Strategy|

The Benefits of Outsourcing Your Marketing When you need a ride to the airport, do you brush the dust off of your chauffeur or do you call Uber?  When you’re entertaining, do you pull your chef away from the Hell’s Kitchen marathon he’s been watching until such an occasion [...]

Forget Back-to-School Sales. Get Back-to-Sales School.

By | August 17th, 2016|Training|

Show your company spirit and make this is a winning season for your team! To the legions of teens who slammed their books and lockers shut just a few weeks ago, the dreaded omens have begun appearing.  Yes, back-to-school sales are everywhere warning screenagers who have spent the last 10 [...]