Every neighborhood in South Florida has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates the various neighborhoods but rather what they all have in common. From South Beach to Boca (and everywhere in between) we’ve been blown away by how many creative and talented people call South Florida home. People like Electrum Branding President Roger Hicks. We sat down for a conversation with him and invite you to check it out.