Our compilation of fun, humorous, yet informative blogs covers a wide range of branding and marketing topics including:
- Writing effectively for your audience.
- Telling your brand story
- Enhancing your customer experience
- Optimizing your social media efforts.
- Marketing missteps to avoid.
- Improving your email marketing.
- The importance of service standards.
- Turning employees into advocates.
- Improving your social media engagement
- Serving up delicious customer service
- Securing and leveraging customer testimonials
- How search engines work
- Evaluating your website
- Word of mouth marketing
- Optimizing your proposals
- The power of blogging
- What to include in your elevator speech
- Maximize your digital ad campaign.
- Successfully mining for customer feedback
Just Because You Can Cut Your Own Hair Doesn't Mean You Should
The same can be said of marketing, yet people try it anyway. Unlike many professions, such as a lawyer whose expertise might keep you out of jail or a pilot whose abilities deliver you safely to your destination – marketing may seem to be a less risky do-it-yourself project. However, over time, a haphazard execution of an incomplete marketing plan may result in lost sales, decreased brand loyalty and a weakened brand image.
Marketing can be tricky and full of hidden traps and opportunities to make a wrong turn. So, if you choose to venture into the marketing maelstrom without a trusted guide – good luck. You’ll need it. But if you follow the tips in this book of humorous marketing observations and advice, you’ll be off to a good start.