Outsource Your Marketing for Higher ROI

When you need a ride to the airport, do you brush the dust off of your chauffeur, or do you call Uber?

When you are entertaining, do you pull your chef away from the Hell’s Kitchen marathon he has been watching, or do you hire a caterer?

When you are ready for your monthly date night without the kids, do you leave the kids with your au pair, or do you hire a sitter?

Unless your personal manservant is reading this blog to you, chances are it is the latter option for each scenario. It is called outsourcing and it makes sense. It also makes dollars and cents, as you will see below. And what works in most homes will work for most businesses as well.

Today, a typical small business requires the following skills to successfully brand and market its services:

Brand Strategy

Copywriting

Customer Service Measurement

Digital Marketing

Graphic Design

Public Relations

Search Engine Optimization

Social Media Management

Website Design and Development

Online Reputation Management

As a business, you have five options:

Hire someone who is an expert at all of these services and then sit back and watch his or her outrageous, although well-deserved, salary eat away at your profits.

Staff your marketing department with a diverse team of specialists who will spend much of the day sitting idle waiting for their moment to shine. Let’s face it, a team could handle your simple branding needs well before lunch, leaving plenty of time to stream the latest Stranger Things at the expense of your HR budget and office bandwidth.

Hire a marketing generalist who knows just enough to realize that he or she needs outside help for certain projects and, before you know it, five different vendors are telling your brand story. Ever play the game telephone when you were a kid? Your brand messaging will likely be as consistent or effective.

Handle marketing yourself after you first deal with inventory, staffing, customer service, facilities, and more. What gets pushed off for days can easily become weeks. And when you finally carve out some time to tackle that lengthy marketing to-do list, you discover that you do not know where to begin or have the expertise to do it with confidence.

Outsource your branding and marketing needs to a full-service agency that can be there when you need its services and off-the-clock when you do not. Let the agency absorb the cost of continuous improvement and education. Permit the agency to make you aware of opportunities to creatively tell your brand story.

In addition to the expert talent, significant cost savings, and brand consistency that come with outsourcing to a full-service agency, you also enjoy the convenience of a one-stop shop versus multiple vendors.

Since 2004, Electrum Branding has functioned as the outsourced marketing department for clients in a variety of industries. Our goal is to provide the brand strategies required for our clients to effectively acquire new business, retain customers, increase revenue, and grow profitability.

Think of us as the rideshare of ad agencies!

The best way to get wherever you are going. Our goal is to help you succeed on time and under budget with a remarkable ROI.

Always on, always available. We are responsive and tend to over-communicate. You will never question the status of a project.

You rate, we listen. As CX measurement and management experts, we live and breathe by our service standards.

There is a ride for every price and any occasion. Monthly retainer, project-to-project, or an hourly rate. We work around what is best for you and your budget.

Outsource Your Marketing for a Higher ROI

Think of us as the rideshare of ad agencies!

Ready to give your marketing a lift?

Let us create something fabulous for you