The Halloween candy has been eaten and the costumes have been put away for another year, which means that we are officially in holiday season.   Yes, in less than two months, we will run the gamut of emotions from Halloween fright and Thanksgiving gratitude to Christmas joy and New Year optimism.

Although we experience a myriad of emotions on a daily basis, during holiday season these feelings are amplified since they come paired with costumes, decorations, music, parties, cocktails and culinary feasts.  We love the holidays for all these reasons.  Plus, they provide a perfect opportunity to create lists.

While Halloween is still fresh in our minds and we’re still vibrating from our candy corn sugar high, we’ve prepared a list of scary brand failures that may be haunting your brand.

Businesses that operate without a marketing plan which would provide a defined goal and clear plan to get there.  Instead, they wander aimlessly changing direction only when they hit an obstacle or get distracted by a shiny object.

The Invisible Man
A business whose website has not been optimized for search might as well be invisible since no one will ever see it.   Although visible, a website without responsive web design can be equally stomach-turning when viewed on a mobile device.

Haunted House
If social media pages could collect dust, some businesses’ social media pages would resemble Miss Havisham’s parlor (Google it).   An unattended social media page is as inviting as a decaying haunted house.

Frankenstein’s Monster
To save money, some businesses piece together marketing materials composed of bits and pieces of previous marketing pieces.  The results are often worthy of the pitchfork and torch wielding reception they receive.

Clients can be all smiles at your presentation, only to turn rotten, squishy and a little smelly when it comes time to execute your cutting-edge idea. Fear of looking different than the competition can be terrifying to some businesses.

The Grim Reaper
Unlike the Jack-o-Lantern, the Grim Reaper is negative from the get-go.  At least you know what you are dealing with from the beginning, a nay-sayer who is adverse to change with “That’s the way we‘ve always done it” cross stitched on his sofa pillows.

Check back later for more holiday lists or, better yet, subscribe to our RSS feed.

Does your marketing need an exorcist? Contact the branding professionals at Electrum Branding.