At Electrum Branding, we couldn’t agree more. A brief and powerful statement will always trump a lengthy and complex one. So, when it comes to your tagline — it should be brief, memorable and differentiate you from your competitors.

Your tagline should:

• Offer insight into your business, not be a summary of your business plan
• Refer to your product’s key benefit, not a list of product specs
• Create a lasting impression of your brand, but only as part of a fully executed marketing plan
• Never be written in stone. Just as your business changes, so should your tagline.

Although we cannot take credit for the iconic, “Just do it”, ”When you care enough to send the very best” and “We try harder” — we pride ourselves on creating some very spot-on taglines for our clients, including:

A forensic accounting firm whose expertise has been instrumental in achieving many positive legal outcomes – Strategies from numbers.

A business that leads clients through the intimidating and esoteric industries of hedge funds and insurance – Simplifying the complicated.

An online eyeglass lens distributor who can quickly deliver discounted quality lenses – Our vision is value.

A financial institution that doesn’t want to be considered just a bank, but rather a resource to get ahead – Bank forward.

A consulting firm that helps businesses improve their bottom lines by eliminating the obstacles to going green – Your blueprint for green.

An independent community bank that takes pride in being local, accessible, and responsive – Bank Local. Bank Happy.

How well does your tagline measure up against these winning tagline characteristics? Is it descriptive? Does it speak to a key benefit? Is it memorable?

If you need help crafting a tagline that effectively sets your brand apart, contact the professionals at Electrum Branding to get started.