Like clockwork, Santa’s elves have kicked it into high gear to miraculously fill “wish list” orders. And, just like boys and girls everywhere, businesses are on their best behavior in hopes Santa will make their holiday wishes come true.
So, if you could set your bottom line on Santa’s lap, what would you ask him to give your business this year?
Cutting Edge Website
We are living in a high-tech culture where we think absolutely nothing of having a computer in our pocket that’s more powerful than the computers that took man to the moon. So, when prospects visit your five-year-old website, they’re like kids who were expecting a Sony PlayStation 5 under the tree only to find Atari Pong. They won’t be happy.
Search Engine Optimization (SEO) and Search Marketing
Parents may experience frustration when they can’t find a Nintendo Switch 2 or Labubu dolls for their children, making Christmas the least wonderful time of the year. Prospects who search for you online will experience the same frustration when your brand is MIA. A comprehensive SEO and search marketing strategy will ensure that prospective customers can find you and everything they need under the tree. Joy to the world indeed!
Videos
When it comes to promoting your products or services, brochures and flyers are tantamount to frankincense and myrrh, whereas videos are the gold, baby! Adding videos to your landing page can spike conversion rates up to 80%. Viewers who encounter a video on your website tend to stay longer and are 64% more likely to convert. 84% of customers admit that videos influenced their purchase decisions. And lastly, on social media, videos are shared more than images and texts combined.
Social Media
Be very careful what you wish for. Asking Santa for social media is like asking Santa for a doll. A lackluster social media page without compelling content – or any content at all – is like a paper doll with only one outfit – and that outfit’s a school uniform. Whereas a fully branded social media page with relevant, entertaining, and informative content, a focus on user engagement, continuous monitoring, and in-depth reporting is like getting a Fantasy Hair Barbie who lives in a 3-story Dream House with more Kens than she can juggle.
ADA-Compliant Website Accessibility
Granted there are more exciting items on your holiday wish list – but none will be as practical. Although making your website comply with the Americans with Disabilities Act ranks right up there with finding socks and underwear under your tree, it’s just as necessary. It can reduce your risk of an ADA-compliant lawsuit. It’s the right thing to do. It can drive more traffic to your website by making it more accessible. And, just like socks and underwear, our software solution is extremely affordable.
Can’t wait for Santa to deliver your holiday wish list? You don’t have to. Simply contact the elves at the Electrum Branding workshop for all the strategies to take your business to the top of the nice list!