Introducing One Audit that Will Put a Smile on Your Face (and Traffic on Your Website)

With the tax filing deadline just weeks away, an audit is the last thing your business wants to contemplate. However, unlike the anxiety-inducing examination of your tax returns, an SEO (Search Engine Optimization) audit is [...]

By | March 28th, 2017|Categories: Search Engine Optimization|0 Comments

Mystery Shopper FAQ

Have you ever considered a job as a mystery shopper, secret shopper, or professional evaluator? No matter what you call the position, you’ll likely have questions. As experts in the customer experience measurement and management [...]

By | February 24th, 2017|Categories: Customer Experience, Customer Feedback|0 Comments

Is Your Customer Support More “Nobody Does It Better” or “What a Fool Believes”?

I’m sure we’ve all experienced the same customer service nightmare. After spending what seems like an eternity in an automated phone maze serenaded by the soft rock of the 70s, we finally get a person [...]

By | January 26th, 2017|Categories: Customer Experience, Customer Feedback, Customer Service|0 Comments

Electrum Art Director Named Finalist in Design Contest

Electrum Branding's art director was a finalist in Ritter Communication's "Pantone Color of the Year" magazine cover design contest. Thomas LaBadia Art Director for Electrum Branding Tom is a riddle, wrapped in [...]

By | January 25th, 2017|Categories: In the News|0 Comments

Internal and External Branding

Internal Branding: Build your brand from the inside out. Internal branding enables your organization’s most valuable asset, your people, to embody the spirit of your organization and communicate it effectively. When trained and motivated, your [...]

By | January 13th, 2017|Categories: Brand Strategy|0 Comments

5 Brand Resolutions to Keep Your Business Competitive in 2017

The ball dropped.  Horns blew.  Strangers kissed.  And, by now, personal promises of self-improvement have been made and broken. Perhaps the holidays, known for their decadent feasts and sweet treats, are not the best time [...]