Brand Messaging

Post-Truth in Advertising

By | November 30th, 2016|Brand Messaging|

Oxford Dictionaries selected “post-truth” as 2016's international word of the year. The dictionary defines “post-truth” as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” In the words of the Washington Post: Truth is dead. Post-truth [...]

Where is your message taking your brand?

By | May 26th, 2016|Brand Messaging|

You know you’re a 52-year-old ad man if, when watching the Billboard Music Awards you find yourself responding with greater enthusiasm for the commercials than red carpet appearances by Zendaya, Lukas Graham, Wiz Khalifa, and Ciara.  Of course, I might get excited if I had any idea who these people [...]

Instagram: A Logo Gets the Last Laugh

By | May 18th, 2016|Brand Messaging, Design|

A few days have passed since the monumental tragedy of last week.  People have moved on.  The healing has begun.  No, we’re not talking about Trump being the presumptive GOP presidential nominee.  Nor are we discussing the destructive wildfires that scorched Alberta, Canada or the tornadoes that threatened to blow [...]

Lose the Lingo

By | April 7th, 2016|Brand Messaging|

Lose the Lingo and Lose the Lost Looks Two years ago, Electrum Branding found ourselves using common marketing acronyms when discussing branding projects with our clients. Fortunately, the glassy eyed, slack jawed, lost look on our clients’ faces alerted us that we were using jargon – a communication catastrophe. To [...]

Your Brand Is the Sum of Its Parts

By | March 11th, 2016|Brand Messaging|

Between my line of work and my circle of entrepreneurial-minded friends, I am often presented with ideas for new business ventures. I am almost always impressed at their innovative ideas and business acumen. However, I am equally surprised at how hung up they can get on one component of their [...]

How Well Do You Tell Your Brand’s Story?

By | March 2nd, 2016|Brand Messaging|

How Well Do You Tell Your Brand’s Story? Facts tell. Stories sell. Keep this in mind when you’re marketing your brand. Need help telling your brand’s story? Just look to the master storytellers past and present for tips on how to create a brand story that will engage your audience. [...]

12 Marketing Missteps to Avoid

By | February 17th, 2016|Brand Messaging|

Put Your Best Foot Forward by Avoiding These Marketing Missteps Marketing is like art.  Not everyone can explain why it works, but they all know what they like.  They chuckle when they recall "Where's the Beef?," they can still singalong to "I'm a Pepper," and point and yell out "Spuds [...]

Branding Tip: Carpe Testimonium!

By | February 8th, 2016|Brand Messaging, Customer Feedback|

Seize the Customer Testimonial! If you are like the Electrum Branding team, you do your very best to ensure that your customers are satisfied. Actually, at Electrum SATISFIED is the low end of the scale opposite MANIACALLY CONTENT - but that’s a blog for another day. You must, of course, realize [...]

Will your elevator speech raise you up or take you down?

By | January 25th, 2016|Brand Messaging, Training|

Will your elevator speech raise you up or take you down? An elevator speech, elevator pitch, or 30 second commercial – whatever you want to call it, can often be your opportunity to make a remarkable first impression. But just as often, it can uh…be a rambling uh… bit of [...]

Use Common Sense When It Comes to Your Brand Messaging

By | January 10th, 2016|Brand Messaging|

Use Common Sense When It Comes to Your Brand Messaging 240 years ago today, January 10, 1776, Thomas Paine’s “Common Sense” was published. This pamphlet presented the American colonists with an argument for freedom from British rule and is credited with inspiring the population to declare their independence and fight. [...]